Google Ads Mastery

𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬

• Overview of Google Ads
• Creating a Google Ads Account
• Google Ads Account Access & Security
• Configure and Manage Account Alerts, Announcements & Notifications
• Billing & Payment methods

𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬

• Breaking down the difference between search(PPC), display & remarketing campaign
• Plan a Google Ads Campaign (Standard, Smart & Performance Max Campaign)
• Create Campaigns & Configure Campaign Settings
• Create and Configure Ad Groups, Ads & Keywords
• Managing Bidding & Budgets

𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

• Research Keywords with the Google Keyword Planner
• Research Keywords by WMS Everywhere
• Configure Ad Groups & Keywords
• Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
• Explore & understand negative keywords
• Configuring Language & Location Targeting
• Device specific targeting – Mobile, Tablet & Desktop

𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬

• Writing effective ad copy
• Learn basic use of Ad extensions
• Review Google Ad Policies
• Create Ads with Extensions that Provide Information
• Create Ads with Automated Extensions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

• Plan & Create a Display Network Campaign
• Standard Display Campaign, Smart Display Campaign & Gmail Campaign
• Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
• Target Campaigns by Device Type
• Create a Responsive Ad
• Placement Ads Targeting on Website, Mobile Apps & YouTube
• Affinity & In-market audience targeting
• Custom audience targeting
• Learning how to use dynamic display ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛

• Understanding Video/YouTube Ads
• Skippable in-stream ads
• Bumper ads
• Non-skippable in-stream
• Outstream ads
• Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

• Understanding Google Tag Manager
• Setting up Remarketing code using Google Tag Manager
• Developing Google Ads Remarketing audiences with Google Analytics
• How to build an effective Display Remarketing campaign
• Display & Dynamic remarketing best practice

𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

• Optimize Landing Pages for Quality Score
• Optimize Bidding Performance
• Optimize Budgets
• Automate Google Ads Campaign Using Rules
• Optimize Campaign Configuration for Conversions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

• Optimize Ad Delivery
• Create Google Dynamic Ads (Dynamic Search & Display Ads)
• Implement Keyword Insertion
• Implement Campaign Drafts & Experiments

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

• Setting up Conversion Tracking with Tag Manager
• Understanding Google Analytics
• Link Google Ads to Google Analytics
• Measure Google Ads Campaign Success(ROI)
• Analyze Campaign Performance & Optimize Ads
• Track Conversions
• Create Reports in Google Ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬

• How Can You Earn as a Google Ads Expert
• Discussing different marketplace for work opportunities
• How to create Fiverr Account & GIG for selling Google Ads