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Web Analytics -এর ২ টি পার্ট
1. Technical part
2. Non-Technical part

শীঘ্রই হয়তো Technical part টা রিপ্লেস হয়ে যেতে পারে বিভিন্ন টুলস দ্বারা আই মিন কয় একটা ক্লিকে সেটআপ ডান ।
কিন্ত Non-Technical বা Analytical পার্টটা সব সময় হিউমান টাচে থাকবে ।

কারণ Non-Technical বা Analytical পার্টে Web Analyst হিসেবে আপনাকে Data এনালাইসিস করতে হবে এবং সেখান থেকে বিজনেস ডিসিশন দিতে হবে যেটা ঐ বিজনেসের গ্রোথে হেল্প করবে । এখানে AI (যেমন ChatGPT), Data এনালাইসিসে হেল্প করবে কিন্তু আপনাকে পুরাপুরি রিপ্লেস করতে পারবে না ।


আমাদের Web Analytics Mastery with Server-side Tracking কোর্সে Technical এবং Non-Technical উভয় পার্ট খুব অ্যাডভান্সড দেখানো হয়েছে সাথে প্রপার ডকুমেন্টেশন ও টেম্পলেট দেয়া হয়েছে ।

৳ 999.00

Course Outline:

Module-01: Understanding Web & Digital Analytics

➡ What is Web Analytics? Why Need it?

➡ Web Analytics vs Digital Analytics

➡ Web Analytics vs Google Analytics 4

➡ What is  Cookie? Understanding Various types of Cookies
➡ How Web Analytics works?

➡ Understanding the Process of Web Analytics

➡ What are Data Source & Web Analytics tools

Module-02: Understanding Google Tag Manager

➡ What is Google Tag Manager & How it works?

➡ Why need Google Tag Manager?

➡ Account Structure of Google Tag Manager

➡ Components of Google Tag Manager (Tags, Triggers & Variables)

➡ Introduction to GTM Built-in and User Defined Variables

➡ Install Google Tag Manager on a Website (Shopify+WordPress+Wix)

➡ Understanding Data Layer  in GTM for Dynamic Parameters

Module-03: Planning of Web Analytics

➡ Identify Web Analytics Objectives according to business goals

➡ Identify the KPIs

➡ Measurement & Reporting plan to align reports with objectives

Module-04: Introduction to Google Analytics 4

➡ What is Google Analytics 4 & how does it work?

➡ Google Analytics 4 Account Structure

➡ Google Analytics 4 Property & Data Streams

➡ Understanding Measurement ID in GA4

➡ Install Google Analytics 4 property for a Website with GTM

➡ Test the Setup with GTM & GA4 Debug view

➡ Google Analytics 4(GA4) vs Universal Analytics

Module-05: Google Analytics 4 Events Tracking

➡ Whats are events in Google Analytics 4

➡ Setup Enhanced measurement tracking in Google Analytics 4

➡ Setup Button Click  tracking in Google Analytics 4

➡ Setup Lead form, Sign up, Login & Site Search tracking in GA4

➡ Setup Contact Form  7 & Gravity form tracking in GA4

➡ Setup Calendly event tracking in Google Analytics 4

➡  Setup Phone Number & Email link Clicks tracking  in GA4

➡  Setup Cross-domain tracking  in Google Analytics  GA4

Module-06: GA4 Ecommerce Tracking

➡ Understanding GA4 Ecommerce Events

➡ Implement Data-layer on Website (WordPress + Shopify)

➡ Setup view_item tracking in Google Analytics 4

➡ Setup add_to_cart  tracking in Google Analytics 4

➡ Setup begin_checkout tracking in Google Analytics 4

➡ Setup purchase  tracking in Google Analytics 4

➡ Setup add_payment_info  tracking in Google Analytics 4

Module-07: Google Analytics 4 Conversions

➡ Whats are Conversions in Google Analytics 4

➡ Setup Conversion tracking in Google Analytics 4

➡ Connect Google Analytics 4 with Google Ads

➡ Import conversions from GA4 property to Google Ads account

Module-08: Google Analytics 4 Standard Reporting

➡ Understanding Metrics & Dimensions

➡ Acquisition reports in Google Analytics 4

➡ Engagement reports  in Google Analytics 4

➡ Monetization reports  in Google Analytics 4

➡ Demographics reports  in Google Analytics 4

Module-09: Google Analytics 4 Exploration Reporting

➡  Free form report in Google Analytics 4

➡  User Lifetime report in Google Analytics 4

➡  Path Exploration Report in Google Analytics 4

➡  Segment Exploration report in Google Analytics 4

➡  Funnel Exploration Report in Google Analytics 4

➡  Cohort Exploration Report in Google Analytics 4

Module-10: Digital Marketing Campaign Reporting & Attribution Model

➡  Understanding UTM  tracking & Parameters

➡  Analyze the performance of Paid marketing campaigns

➡  Attribution in Google Analytics 4

➡  Conversion Path reports in Attribution model

➡  Model Comparison reports in Attribution model

➡  Setup Hotjar & Microsoft Clarity for Analyzing user behavior on Website

Module-11: GA4 Server-side Tracking

➡ Understanding GA4 Server-side Tracking & Why need it?

➡ Requirements of GA4 Server-side Tracking

➡ Setup GTM Web Container for WordPress & Shopify

➡ Setup GTM Server Container

➡ Setup Client Server using Stape or Google Cloud

➡ Connect GTM Web container to Server Container

➡ Setup GA4 Client & GA4 base tag in Server container

➡ Send Pageview Event to Server-side using GA4 web container

➡ Send View Item Event to Server-side using GA4 web container

➡ Send Add to cart Event to Server-side using GA4 web container

➡ Send Checkout Event to Server-side using GA4 web container

➡ Send Purchase Event to Server-side using GA4 web container

Module-12: Facebook Pixel & Web Event Tracking

➡ What is Facebook Pixel & why neet it

➡ Integrate Facebook base Pixel with website

➡ FB Ecommerce Events tracking (ViewContent, Add to cart, Checkout & Purchase)

➡ FB Custom events tracking (ScrollDepth, Outbound Link Click & Time on page)

➡ Facebook Lead, Registration & Subscribe Event Tracking

Module-13: Facebook Conversion API  & Server-side Tracking

➡ Understanding Facebook CAPI & Server-side tracking

➡ Requirements of Facebook CAPI Setup

➡ Setup GTM Server Container using Stape or Google Cloud

➡ Connect GTM Web container to GTM Server Container

➡ Setup Facebook Conversion API in GTM Server side

➡ Send Pageview Event to Server-side with Deduplication

➡ Send ViewContent Event to Server-side with Deduplication

➡ Send Add to cart  Event to Server-side with Deduplication

➡ Send Checkout  Event to Server-side with Deduplication

➡ Send Purchase Event to Server-side with Deduplication

Module-14: Google Ads Conversion Tracking

➡ Setup Google Ads Add to cart tracking

➡ Setup Google Ads Checkout  tracking

➡ Setup Google Ads Purchase with Dynamic value  tracking

➡ Setup Google Ads Lead form tracking

➡ Setup Google Ads Remarketing tag

➡ Setup Google Ads Phone call tracking (Ad + Website)

➡ Setup Google Ads Enhanced Conversion Tracking for data accuracy

➡ Setup Google Ads Server-side tracking

Module-15: Privacy Control in GA4, Facebook & Google Ads

➡ Understanding Consent mode & Data Privacy rules

➡ Available Consent solutions in the Market

➡ Setup Consent mode for GA4, Facebook & Google Ads

Module-16: Earning Scopes with Web Analytics & Server-side Tracking

➡ Discuss about Earning Scopes in different Marketplace & Out of marketplace

Course Currilcum

    • Class-01 Understanding Web & Digital Analytics – Various type of Cookies FREE 02:00:00
    • Class-02 Understanding HTML, CSS & JavaScript Language – How Web Analytics Works 01:16:00
    • Class-03 Understanding Google Tag Manager(Tag-Trigger-Variable) – Setup GTM with Website 01:13:00
    • Class-04 Planning of Web Analytics Measurement Plan – Setup GA4 base code to Website via GTM 01:44:00
    • Class-05 How GA4 Works – Automated & Enhanced Measurement Events in GA4 01:33:00
    • Class-06 Setup GA4 ScrollDepth, YouTube & Vimeo Video Tracking with GTM – Setup GA4 Custom Event 01:40:00
    • Class-07 Setup Phone no & Email Link Click Tracking in GA4 – Understanding User & Event Scope Custom Dimensions 01:16:00
    • Class-08 Setup Button Click Tracking in GA4 – Setup Form Tracking using Element Visibility Trigger 01:32:00
    • Class-09 Setup Contact Form 7, Calendly, Newsletter & WP Form Submission Tracking in GA4 01:27:00
    • Class-10 Understanding GTM Data Layer – Setup GA4 Conversions (Goal) 01:06:00
    • Class-11 Setup GA4 Ecommerce Tracking for view_item Event 01:18:00
    • Class-12 Ecommerce Tracking in GA4 01:01:00
    • Class-13 Setup Cross-domain Tracking in GA4 – Setup Hotjar & Clarity via GTM 01:01:00
    • Class-14 Understanding Meta Pixel – Setup Meta PageView, ViewContent & Add to cart events 01:25:00
    • Class-15 Setup Meta Pixel Purchase, Checkout, Phone No Click, Time on page Tracking using GTM 01:26:00
    • Class-16 Understanding Server-side Tracking in Web Analytics – Setup GMT Server Container with Stape 01:23:00
    • Class-17 Send FB CAPI PageView Event from browser & server-side with deduplication – Setup Custom domain for bypassing ITP 01:23:00
    • Class-18 Setup Facebook CAPI for ViewContent, Add to cart, Purchase & Custom Events with De-duplication 01:05:00
    • Class-19 Understanding Meta Event Match Quality – Configure Event Parameter to increase Event Match Quality 00:50:00
    • Class-20 Setup Facebook Conversion API & GA4 Server-side Tracking (Ecommerce Tracking) 01:12:00
    • Class-21 Setup Google Ads Conversion Tracking (Both Browser & Server-side) 01:30:00
    • Class-22 Enable Data Layer on Shopify-Setup GA4 Ecommerce Tracking on Shopify in 10 Minutes 01:14:00
    • Class-23-1 Setup GTM Server-side Tagging & Custom Domain with Google Cloud Platform(GCP) 01:07:00
    • Class-23-2 Pull FORM field data & send to Facebook & Google Ads using Custom JavaScript 00:58:00
    • Class-23-3 How to send Ecommerce data from one page to another page using localStorage 00:38:00
    • Class-23-4 How to Extend Facebook, GA4 & Google Ads Cookie Life using Cookie Monster 00:16:00
    • Class-24 Google Analytics 4 Reporting – Dimensions & Metrics in GA4 00:55:00
    • Class-25 Audience vs Segment in GA4 – How to Create GA4 Audience for Retargeting in Google Ads 01:30:00
    • Class-26 Advanced GA4 Data Analysis for Ecommerce (Audience & Acquisition Data Analysis) 01:19:00
    • Class-27 Ecommerce Data Analysis in GA4 to grow your business 01:31:00
    • Class-28 Users Behavior & Paid Digital Marketing Analysis Report in GA4 – UTM Tracking 01:33:00

Course Reviews

5

5
55 ratings
  • 5 stars54
  • 4 stars1
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. mysticalpinnacle@gmail.comMarch 2, 2024 at 10:32 am

    Great Course!!!

    5

    Thanks a lot, Shamim Vy for this course.

  2. This is a very advanced course

    5

    In short, an amazing course, if you learn it well, it will change your life, thank you

  3. Best Course In Bangladesh

    5

    Best for me

  4. Informative Class

    5

    Onak Valo cilo class ta

  5. Having gratitude.

    5

    I’m very happy to have this course. I want to thank Shamim boss from the bottom of my heart.

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