AI-Driven Google Ads Mastery
About Course
কথায় আছে – ‘কঠিন প্রশিক্ষন সহজ যুদ্ধ’
তাই প্রশিক্ষন বা ট্রেনিংটা এমন হতে হবে যেন আপনি রিয়েল লাইভ কাজ করতে পারেন।
সম্পূর্ণ প্রাকটিক্যাল এবং প্রজেক্ট ভিত্তিক Google Ads Mastery কোর্সটা আমরা এমনভাবে সাজিয়েছি, যাতে আপনি ইন্টারন্যাশনাল Marketplace বা Local Job মার্কেটে রিয়েল লাইফ কাজ করতে পারেন |
Course Outline:
Module 1: Introduction to Google Ads
☑️ What is Google Ads & why it matters
☑️ Understanding the Google Ads ecosystem
☑️ How the Google Ads auction works
☑️ Google Ads account structure (Account → Campaign → Ad Group → Ads)
☑️ eCommerce vs Lead Generation business models
☑️ Google Ads account setup, billing & policies
☑️ Account access, security & best practices
Module 2: Marketing Strategy & Campaign Objectives
eCommerce Campaign Objectives
Sales & Revenue Growth
☑️ Search Campaigns
☑️ Shopping Campaigns
☑️ Performance Max Campaigns
Product Launch & Awareness
☑️ Video Campaigns
☑️ Demand Gen Campaigns
Customer Retention
☑️ Remarketing Campaigns
Business Scaling
☑️ Performance Max Scaling
☑️ Shopping Expansion Strategies
Lead Generation Campaign Objectives
Lead Generation
☑️ Search Campaigns
☑️ Performance Max Campaigns
☑️ Lead Form Campaigns
Appointment & Call Generation
☑️ Search Campaigns
☑️ Call Campaigns
☑️ Video Campaigns
Brand Awareness
☑️ Video Campaigns
☑️ Demand Gen Campaigns
Lead Nurturing & Retargeting
☑️ Remarketing Campaigns
☑️ Customer Match Campaigns
Module 3: Campaign Planning & Account Structure
Campaign Planning Framework
☑️ Business goal analysis
☑️ Audience identification
☑️ Funnel planning
☑️ Budget forecasting
Account Structure Best Practices
eCommerce
☑️ Brand Campaign Structure
☑️ Non-Brand Campaign Structure
☑️ Shopping Structure
☑️ Performance Max Structure
Lead Generation
☑️Service-Based Structure
☑️ Location-Based Structure
☑️ Funnel-Based Structure
Campaign Settings
☑️ Location targeting
☑️ Language targeting
☑️ Ad scheduling
☑️ Device targeting
☑️ Budget allocation
Module 4: Keyword Research & Audience Targeting
Keyword Research
☑️ Google Keyword Planner
☑️ Competitor research
☑️ AI-assisted keyword research
☑️ Search intent analysis
Keyword Match Types
☑️ Broad Match
☑️ Phrase Match
☑️ Exact Match
☑️ Negative Keywords
eCommerce Keyword Strategy
☑️ Product Keywords
☑️ Category Keywords
☑️ Brand Keywords
☑️ Competitor Keywords
Lead Generation Keyword Strategy
☑️ Service Keywords
☑️ Local Keywords
☑️ High-Intent Keywords
☑️ Emergency Keywords
Audience Targeting
☑️ In-Market Audiences
☑️ Affinity Audiences
☑️ Custom Segments
☑️ Customer Match
☑️ Demographic Targeting
☑️ Geographic Targeting
☑️ Device Targeting
Module 5: Ad Copywriting & Creative Development
Search Ads
☑️ Writing high-converting headlines
☑️ Writing compelling descriptions
☑️Call-to-action strategies
☑️ Responsive Search Ads (RSA)
eCommerce Ad Creatives
☑️ Product-focused messaging
☑️ Promotional offers
☑️ Seasonal campaigns
Lead Generation Ad Creatives
☑️ Trust-building ads
☑️ Offer-based ads
☑️ Service-focused messaging
☑️ Lead magnet campaigns
AI for Creative Development
☑️ ChatGPT for ad copywriting
☑️ AI prompt engineering
☑️ AI image generation
☑️ AI video script creation
Google Ads Policies
☑️ Ad approval guidelines
☑️ Common disapprovals
☑️ Policy troubleshooting
Module 6: Conversion Tracking & Analytics
Google Tag Manager (GTM)
☑️ GTM setup
☑️ Tags, triggers & variables
Google Analytics 4 (GA4)
☑️ GA4 setup
☑️ Event tracking
☑️ Audience creation
Google Ads Conversion Tracking
☑️ Conversion actions
☑️ Attribution models
eCommerce Tracking
☑️ Purchase tracking
☑️ Add-to-cart tracking
☑️ Checkout tracking
☑️ Revenue tracking
Lead Generation Tracking
☑️ Form submission tracking
☑️ Call tracking
☑️ WhatsApp tracking
☑️ Appointment booking tracking
Advanced Tracking
☑️ Enhanced Conversions
☑️ Server-Side Tracking
☑️ Data Layer Fundamentals
Module 7: Search Campaign Mastery
Search Campaign Setup
☑️ Campaign creation
☑️ Ad group structure
☑️ Keyword organization
☑️ Ad creation
eCommerce Search Strategy
☑️ Brand campaigns
☑️ Non-brand campaigns
☑️ Competitor campaigns
☑️ Promotional campaigns
Lead Generation Search Strategy
☑️ Service campaigns
☑️ Local campaigns
☑️ Call campaigns
☑️ Emergency service campaigns
Optimization
☑️ Search terms analysis
☑️ Quality Score optimization
☑️ Negative keyword management
☑️ Bid adjustments
Module 8: Shopping Ads & Merchant Center (eCommerce)
Google Merchant Center
☑️ Merchant Center setup
☑️ Product feed creation
☑️ Feed optimization
Shopping Campaigns
☑️ Standard Shopping Campaigns
☑️ Product segmentation
☑️ Campaign structure
Shopping Optimization
☑️ Product title optimization
☑️ Product image optimization
☑️ Feed management
☑️ ROAS optimization
Module 9: Video Campaigns & YouTube Advertising
YouTube Advertising Fundamentals
☑️ Understanding YouTube advertising
☑️ YouTube’s role in the marketing funnel
Video Ad Formats
☑️ Skippable In-Stream Ads
☑️ Non-Skippable Ads
☑️ In-Feed Video Ads
☑️ Bumper Ads
☑️ YouTube Shorts Ads
Video Strategy for eCommerce
☑️ Product awareness campaigns
☑️ Product demo campaigns
☑️ Product launch campaigns
☑️ Video remarketing campaigns
Video Strategy for Lead Generation
☑️ Educational campaigns
☑️ Webinar campaigns
☑️ Testimonial campaigns
☑️ Appointment booking campaigns
Video Creative Framework
☑️ Hook creation
☑️ Script writing
☑️ UGC/Testimonial ads
☑️ AI video creation tools
Video Optimization
☑️ CPV
☑️ View Rate
☑️ Watch Time
☑️ Conversion tracking
Module 10: Demand Gen Campaign Mastery
Introduction to Demand Gen
☑️ Understanding Demand Gen campaigns
☑️ Demand Gen vs Display vs Social Media Ads
Demand Gen Placements
☑️ YouTube Feed
☑️ YouTube Shorts Feed
☑️ Discover Feed
☑️ Gmail
eCommerce Demand Gen Strategy
☑️ Product discovery campaigns
☑️ Product launch campaigns
☑️ Catalog campaigns
☑️ Seasonal promotions
☑️ Dynamic remarketing
Lead Generation Demand Gen Strategy
☑️ Lead magnet campaigns
☑️ Webinar registrations
☑️ Appointment booking campaigns
☑️ Lead form campaigns
Demand Gen Creatives
☑️ Image ads
☑️ Video ads
☑️ Carousel ads
☑️ AI-generated assets
Optimization
☑️ Audience expansion
☑️ Creative testing
☑️ Conversion optimization
Module 11: Performance Max Campaign Mastery
Performance Max Fundamentals
☑️ Understanding Performance Max
☑️ How Google’s AI works
☑️ Performance Max vs Search vs Shopping
eCommerce Performance Max
☑️ Product feed integration
☑️ Asset groups
☑️ Audience signals
☑️ Scaling strategies
Lead Generation Performance Max
☑️ Lead generation setup
☑️Conversion optimization
☑️ Asset optimization
Optimization & Reporting
☑️ Search category insights
☑️ Asset performance analysis
☑️ Audience insights
☑️ Troubleshooting
Module 12: Remarketing & Audience Expansion
Remarketing Fundamentals
☑️ Understanding remarketing
☑️ Audience segmentation
eCommerce Remarketing
☑️ Cart abandonment campaigns
☑️ Product view remarketing
☑️ Dynamic remarketing
☑️ Customer retention campaigns
Lead Generation Remarketing
☑️ Website visitor remarketing
☑️ Form abandonment campaigns
☑️ Lead nurturing campaigns
Advanced Audience Strategies
☑️ Customer Match
☑️ GA4 audiences
☑️ Predictive audiences
☑️ Cross-channel remarketing
Module 13: Bidding, Budgeting & Scaling
Bidding Strategies
☑️ Manual CPC
☑️ Maximize Clicks
☑️ Maximize Conversions
☑️ Target CPA
☑️ Target ROAS
☑️ Maximize Conversion Value
Budget Management
☑️ Daily budgets
☑️ Shared budgets
☑️ Budget allocation frameworks
Scaling Strategies
eCommerce
☑️ Shopping scaling
☑️ Demand Gen scaling
☑️ Performance Max scaling
Lead Generation
☑️ Search campaign scaling
☑️ Performance Max scaling
☑️ Multi-location expansion
AI-Powered Optimization
☑️ Smart Bidding
☑️ Automated recommendations
☑️ When to trust AI and when to intervene
Module 14: Optimization, Reporting & Automation
Key Performance Metrics
eCommerce KPIs
☑️ ROAS
☑️ Revenue
☑️ AOV
☑️ Profit Margin
☑️ Customer Acquisition Cost
Lead Generation KPIs
☑️ CPL
☑️ CPA
☑️ Conversion Rate
☑️ Lead Quality
☑️ Cost per Qualified Lead
Optimization Framework
☑️ A/B testing
☑️ Landing page optimization
☑️ Ad testing
☑️ Audience testing
Reporting
☑️ Google Ads reporting
☑️ GA4 reporting
☑️ Looker Studio dashboards
☑️ Client reporting
Automation
☑️ Automated rules
☑️ Scripts
☑️ AI-powered audits
☑️ Performance alerts
Module 15: Case Studies, Freelancing & Career Growth
Real-World Case Studies
eCommerce
☑️Fashion Brand Case Study
☑️ Beauty Brand Case Study
☑️ Electronics Store Case Study
Lead Generation
☑️ Real Estate Case Study
☑️ Healthcare Case Study
☑️ Education Case Study
☑️ Local Service Business Case Study
Freelancing & Agency Growth
☑️ Google Ads service packaging
☑️Pricing strategies
☑️ Proposal writing
☑️ Client acquisition
☑️ Fiverr optimization
☑️ Upwork optimization
Portfolio Building
☑️ Creating case studies
☑️ Reporting templates
☑️ Client presentation techniques
Future of PPC
☑️ AI-driven advertising
☑️ Privacy-first marketing
☑️ Career opportunities in PPC
☑️ Building a Google Ads agency
Course Content
AI-Driven Google Ads Mastery
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01:03:17
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01:06:40
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Class-03(Batch-19) How Google Ads Auction Works – Create Google Ads Account
01:37:00 -
Class-04(Batch-19) Google Ads access – Create Google Ads MCC Account – Advertisers Verification
56:31 -
Class-05(Batch-19) Understanding Google Ads Campaign Objectives – Create Google Ads Search Campaign
01:28:49 -
Class-06(Batch-19) Google Ads Location & Language Targeting – Ad Schedule
48:29 -
Class-07(Batch-19) Keywords Research in Google Ads using Keyword Planner
01:36:41 -
Class-08(Batch-19) Keywords Research in Google Ads using AI & Budgeting for Search Ads
01:07:31 -
Class-09(Batch-19) Keywords Match Type in Google Ads
01:19:15 -
Class-10(Batch-19) Bidding Strategies(Manual CPC,Maximize Clicks,Maximize Conversions) in Google Ads
58:19 -
Class-11(Batch-19) Target CPA, ROAS, CPM, vCPM, CPV & Target Impression Share Bidding in Google Ads
50:18 -
Class-12(Batch-19) Google Ads Ad Copy writing using AI
01:05:47 -
Class-13(Batch-19) Dynamic Keywords & Location Insertion in Google ads for better CTR (Part-01)
38:53 -
Class-13(Batch-19) Dynamic Time Insertion in Google ads for better CTR (Part-02)
23:45 -
Class-14(Batch-19) Ad Extensions in Google Ads – Sitelink, Callout & Structured Snipped Extensions
48:28 -
Class-15(Batch-19) Automated & Manual Extensions in Google Ads
01:04:46 -
01:00:46
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Class-17(Batch-19) Google Ads Attribution, Click Through, View Through & Engaged Through Conversion
36:41 -
Class-18(Batch-19) Setup Google Ads Conversion Tracking using GTM
39:53 -
Class-19(Batch-19) Setup Google Ads Conversion Tracking for Ecommerce via GTM
01:02:10 -
Class-20(Batch-19) Setup Google Ads Call Conversion Tracking using GTM
45:22 -
Class-21(Batch-19) Setup Google Ads Call Tracking(Call from ad, C2C & Dial to call from website)
16:48 -
Class-22(Batch-19) Setup Google Ads Enhanced Conversion Tracking via GTM – Setup DSA
01:00:24 -
Class-23(Batch-19) Understanding Google Display Ads – Display Ads Targeting
01:26:45 -
Class-24(Batch-19) Setup Google Display Ads
54:50 -
Class-25(Batch-19) Setup Google YouTube Ads with Strategy
46:50 -
Class-26(Batch-19) Understanding Remarketing-Connect GA4 with Google Ads-Create Remarketing Audience
50:46 -
Class-27(Batch-19) Create Remarketing Audience in GA4 – Setup Google Ads Remarketing Campaign
49:52 -
Class-28(Batch-19) Setup PMax & Demand Gen Campaign with Strategy
01:07:23 -
Class-29(Batch-19) Setup UTM & Tracking Template for Google Ads Data Analysis in GA4
01:14:21 -
Last Class(Batch-19) Google Ads Audit & Optimization Checklist & Reporting
01:31:21
Quiz
AI-Driven Google Ads Mastery Batch-20(Last Updated)
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