AI-Driven Google Ads Mastery
By Shamim Hussain
Categories: Paid Digital Marketing
About Course
কথায় আছে – ‘কঠিন প্রশিক্ষন সহজ যুদ্ধ’
তাই প্রশিক্ষন বা ট্রেনিংটা এমন হতে হবে যেন আপনি রিয়েল লাইভ কাজ করতে পারেন।
সম্পূর্ণ প্রাকটিক্যাল এবং প্রজেক্ট ভিত্তিক Google Ads Mastery কোর্সটা আমরা এমনভাবে সাজিয়েছি, যাতে আপনি ইন্টারন্যাশনাল Marketplace বা Local Job মার্কেটে রিয়েল লাইফ কাজ করতে পারেন |
𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬
- Overview of Google Ads
- Creating a Google Ads Account
- Google Ads Account Access & Security
- Configure and Manage Account Alerts, Announcements & Notifications
- Billing & Payment methods
𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬
- Breaking down the difference between search(PPC), display & remarketing campaign
- Plan a Google Ads Campaign (Standard, Demand Gen & Performance Max Campaign)
- Create Campaigns & Configure Campaign Settings
- Create and Configure Ad Groups, Ads & Keywords
- Managing Bidding & Budgets
𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
- Research Keywords with the Google Keyword Planner
- Research Keywords by WMS Everywhere
- Configure Ad Groups & Keywords
- Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
- Explore & understand negative keywords
- Configuring Language & Location Targeting
- Device specific targeting – Mobile, Tablet & Desktop
𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬
- Writing effective ad copy
- Learn basic use of Ad extensions
- Review Google Ad Policies
- Create Ads with Extensions that Provide Information
- Create Ads with Automated Extensions
𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
- Plan & Create a Display Network Campaign
- Standard Display Campaign, Smart Display Campaign & Gmail Campaign
- Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
- Target Campaigns by Device Type
- Create a Responsive Ad
- Placement Ads Targeting on Website, Mobile Apps & YouTube
- Affinity & In-market audience targeting
- Custom audience targeting
- Learning how to use dynamic display ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛
- Understanding Video/YouTube Ads
- Skippable in-stream ads
- Bumper ads
- Non-skippable in-stream
- Outstream ads
- Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
- Understanding Google Tag Manager
- Setting up Remarketing code using Google Tag Manager
- Developing Google Ads Remarketing audiences with Google Analytics
- How to build an effective Display Remarketing campaign
- Display & Dynamic remarketing best practice
𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
- Optimize Landing Pages for Quality Score
- Optimize Bidding Performance
- Optimize Budgets
- Automate Google Ads Campaign Using Rules
- Optimize Campaign Configuration for Conversions
𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬
- Optimize Ad Delivery
- Create Google Dynamic Ads (Dynamic Search & Display Ads)
- Implement Keyword Insertion
- Implement Campaign Drafts & Experiments
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
- Setting up Conversion Tracking with Tag Manager
- Understanding Google Analytics
- Link Google Ads to Google Analytics
- Measure Google Ads Campaign Success(ROI)
- Analyze Campaign Performance & Optimize Ads
- Track Conversions
- Create Reports in Google Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬
- How Can You Earn as a Google Ads Expert
- Discussing different marketplace for work opportunities
- How to create Fiverr Account & GIG for selling Google Ads
Course Content
AI-Driven Google Ads Mastery (Last Updated)
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01:03:17
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01:06:40
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Class-03(Batch-19) How Google Ads Auction Works – Create Google Ads Account
01:37:00 -
Class-04(Batch-19) Google Ads access – Create Google Ads MCC Account – Advertisers Verification
56:31 -
Class-05(Batch-19) Understanding Google Ads Campaign Objectives – Create Google Ads Search Campaign
01:28:49 -
Class-06(Batch-19) Google Ads Location & Language Targeting – Ad Schedule
48:29 -
Class-07(Batch-19) Keywords Research in Google Ads using Keyword Planner
01:36:41 -
Class-08(Batch-19) Keywords Research in Google Ads using AI & Budgeting for Search Ads
01:07:31 -
Class-09(Batch-19) Keywords Match Type in Google Ads
01:19:15 -
Class-10(Batch-19) Bidding Strategies(Manual CPC,Maximize Clicks,Maximize Conversions) in Google Ads
58:18 -
Class-11(Batch-19) Target CPA, ROAS, CPM, vCPM, CPV & Target Impression Share Bidding in Google Ads
50:18 -
Class-12(Batch-19) Google Ads Ad Copy writing using AI
01:05:47 -
Class-13(Batch-19) Dynamic Keywords & Location Insertion in Google ads for better CTR (Part-01)
38:52 -
Class-13(Batch-19) Dynamic Time Insertion in Google ads for better CTR (Part-02)
23:45 -
Class-14(Batch-19) Ad Extensions in Google Ads – Sitelink, Callout & Structured Snipped Extensions
48:28 -
Class-15(Batch-19) Automated & Manual Extensions in Google Ads
01:04:46 -
01:00:46
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Class-17(Batch-19) Google Ads Attribution, Click Through, View Through & Engaged Through Conversion
36:40 -
Class-18(Batch-19) Setup Google Ads Conversion Tracking using GTM
39:53 -
Class-19(Batch-19) Setup Google Ads Conversion Tracking for Ecommerce via GTM
01:02:10 -
Class-20(Batch-19) Setup Google Ads Call Conversion Tracking using GTM
45:22 -
Class-21(Batch-19) Setup Google Ads Call Tracking(Call from ad, C2C & Dial to call from website)
16:48 -
Class-22(Batch-19) Setup Google Ads Enhanced Conversion Tracking via GTM – Setup DSA
01:00:24 -
Class-23(Batch-19) Understanding Google Display Ads – Display Ads Targeting
01:26:45 -
Class-24(Batch-19) Setup Google Display Ads
54:50 -
Class-25(Batch-19) Setup Google YouTube Ads with Strategy
46:50 -
Class-26(Batch-19) Understanding Remarketing-Connect GA4 with Google Ads-Create Remarketing Audience
50:46 -
Class-27(Batch-19) Create Remarketing Audience in GA4 – Setup Google Ads Remarketing Campaign
49:51 -
Class-28(Batch-19) Setup PMax & Demand Gen Campaign with Strategy
01:07:23 -
Class-29(Batch-19) Setup UTM & Tracking Template for Google Ads Data Analysis in GA4
01:14:21 -
Last Class(Batch-19) Google Ads Audit & Optimization Checklist & Reporting
01:31:21
Quiz
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Student Ratings & Reviews
Best Couser in BD for - SEM & FB Ads
Awesome
Best course
best ever ....
The course was well-structured and very informative I gained a lot of practical knowledge.
one o the best course
Thanks Boss.This is a outstanding Course.
More than Best. I have been learning skills from Shamim Boss. Then i got an order and again enrolled the course for setup and managing my clients project by watching again . That was too healpfult to me.
Amazing Course.
This course is really helpful. I enjoy it & learn many things
One of the best in BD. Highly recommended
Very detail and useful course. I find answer of my all questions & solution of my problem in recorder course.
Best Course in the world
Alhamdulillah Onek notun kisu sikhte parlam.
very helpful this cours
A talented sir for SEM.
awesome boss
Very knowledgeable person. Learned a lot of things about marketing and will be learning in the future.
Too much high quality
I'm really excited to have completed this excellent course.
