Facebook Ads Mastery

About Course

ডিজিটাল মার্কেটিংয়ের দ্বিতীয় বড় এডভারটাইজিং প্ল্যাটফর্ম হলো ফেইসবুক । আর হবেই বা না কেন কারণ ফেসবুক হলো ২.৪৫ বিলিয়ন একটিভ ইউজারের এক বিশাল ভান্ডার ।
যারা প্রতিদিন গড়ে ৫৫ মিনিট ব্যয় করে ফেসবুকের পাতায় পাতায় ঘুরে বেড়িয়ে ।
আর এই সুযোগকেই কাজে লাগিয়ে এডভারটাইজাররা তাদের পণ্য বা সার্ভিসকে পৌঁছে দেয় মানুষের কাছে ।
কিন্তু সঠিকভাবে করতে পারছেন কি ?
এই কোর্সটির মাধ্যমে জানতে পারবেন তারই বিস্তারিত |

𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

Introduction to Facebook Ads
How Facebook Ads works
How Facebook Ads Auction works
Why Facebook Ads are effective
Facebook Advertising Policy Overview
Creating & Optimizing Facebook Page
What Makes Your Facebook Page Awesome?

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟐: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

What is Facebook Business Manager & Why you should use it?
Setting up Facebook Business Manager account & notifications alert
Adding people to Business Manager and roles & permissions
Adding a Page to Facebook Business Manager Account
Creating Ad Account in Facebook Business Manager
Setting up Payment method, Limits & Billing

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟑: 𝐒𝐞𝐭𝐮𝐩 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠-𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈

Understanding Facebook Pixel & Server-side tracking
Understanding Google Tag Manager
Set up Facebook Pixel & CAPI with Google Tag Manager
Setting up Standard & Custom events
Setting up custom conversion
Setting Up Tracking for Offline Events
Setting Up Tracking for Video Engagement
Setting Up Tracking for Individuals that Came to a Facebook Event
Setting Up Tracking & Individuals interacting with our Facebook Page

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟒: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Creating Saved/Core Audience
Creating A Custom Audience for Retargeting
Creating Lookalike Audience
Creating a Audience from a Customer List – CSV
Creating Special Ad Audience

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟓: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

Facebook Ads Campaign Structure
Overview of Campaign Objectives
Targeting Split or A/B Test
Facebook Creator Studio
Slideshow Ads
Carousel Ads
Facebook page like engagement ads
Lead Generation Ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟔: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞

Introduction to Facebook Ads for E-Commerce
Setting up Facebook Shop
Introduction to Conversion Ads
Facebook Dynamic Ads for E-Commerce
Catalogs & Feeds & What is Important
Dynamic Ads For Ecommerce
Collection Ads For Ecommerce

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟕: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Sales 𝐅𝐮𝐧𝐧𝐞𝐥

Understanding Sales Funnel
What is a Facebook Ads Funnel?
Stages of Facebook Ads Funnel
Content strategies of different funnel states
Create Facebook Sales Funnel
Facebook Sales Funnel Optimization

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟖: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈

Audience Insights
Ad Relevance Optimization Technique
Placement Optimization
Device optimization
Location optimization
Age Group based optimization
Bid and budget optimization
Evaluating the performance of ad campaigns

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟗: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬

How Can You Earn as a Facebook Ads Expert
Discussing different marketplace/Job Market for work opportunities
How to create Fiverr Account & GIG for selling Facebook Ads Service

Course Content

Facebook Ads Mastery Course

Class-01(Batch-17) Understanding Meta(Facebook) Ads – How Meta Ads works

01:34:41
Class-02(Batch-17) Understanding Meta (Facebook) Business Manager – Add User to manage Assets

01:01:26
Class-03(Batch-17) Add User, Partner in BM – Create Ad Account & Add Payment Method

01:01:10
Class-04(Batch-17) How to use Meta Business Suite to manage Meta & IG Page in one place – Ads Policy

51:22
Class-05(Batch-17) Understanding Meta Ads Funnel & Campaign objectives – Advantage Campaign Budget

46:34
Class-06(Batch-17) Meta Daily vs Lifetime budget – Meta Ads Bidding Strategies

01:10:18
Class-07(Batch-17) Understanding Buyer Persona – Create Facebook Ad Saved Audience using ChatGPT

01:07:50
Class-08(Batch-17) Understanding Meta Pixel – Setup Meta Pixel for Standard Events

01:34:35
Class-09(Batch-17) Understanding Server-side Tracking – Setup GTM Server Container using Stape.io

01:23:55
Class-10(Batch-17) Setup Facebook(Meta) Conversion API for Ecommerce using Stape.io

01:22:45
Class-11(Batch-17) How to Improve Facebook (Meta) Pixel Event Match Quality

39:16
Class-12(Batch-17) Create Meta(Facebook) Custom & Lookalike Audience for different funnel stage

55:49
Class-13(Batch-17) Enable Shopify Data Layer – Setup Facebook CAPI & Google Ads Conversion Tracking

03:00:22
Class-14(Batch-17) Understanding Meta (Facebook) Shop & Catalog – Create Catalog & Add Products

54:17
Class-15(Batch-17) Add Products to Catalog using Plugin-Create Product set according to strategy

58:39
Class-16(Batch-17) Create Facebook Ads Sales funnel – TOFU Strategy for Awareness Campaign

01:14:50
Class-17(Batch-17) Create Facebook Ad Like Campaign – TOFU Strategy

40:55
Class-18(Batch-17) Setup Facebook Ads Sales Funnel (MOFU + BOFU + Post Purchase Strategies)

01:59:59
Class-19(Batch-17) Facebook Ads Funnel wise Reporting-Analysis & Optimization Strategy

01:36:59
Class-20(Batch-17) Lead Campaign Strategy – Create Lead & Sponsored Message Campaign

01:12:57

Quiz

Meta Ads Batch-18

Class-01(Batch-18) Understanding Facebook Ads – How Facebook Ads Algorithm Works

39:30
Class-02(Batch-18) Facebook Page Creation & Optimization for your business (Standard way)

01:01:47
Class-03(Batch-18) Understanding Meta Business Manager – Add Asset & People

01:13:23
Class-04(Batch-18) Add Payment Method, Ad Account in Meta BM-Manage Assets using Meta Business Suite

01:16:06
Class-05(Batch-18) Understanding Meta Campaign Objectives & Sales Funnel

46:25
Class-06(Batch-18) Strategy to use Meta ACB, Daily & Lifetime Budget, Ad Schedule & Ad Placement

01:23:01
Class-07(Batch-18). Bidding Strategies in Meta Ads – Setup Meta Base Pixel via GTM

01:29:11
Class-08(Batch-18) Setup Facebook CAPI using Stape.io & GTM for page_view event with de-duplication

01:30:46
Class-09(Batch-18) Setup Meta View item, Add to Cart, Checkout & Purchase Event using GTM

01:21:19
Class-10(Batch-18) Setup Meta Pixel & CAPI for Ecommerce with Event Match Quality Parameters via GTM

01:20:41
Class-11(Batch-18) Understanding TG & Buyer Persona – Create Meta Ads Core Audience for Funnel

01:14:09
Class-12(Batch-18) Create Meta Custom & Lookalike Audience with Strategies

01:00:58
Class-13(Batch-18) Setup Meta Shop & Catalog – Different methods of adding products to Catalog

01:24:01
Class-14(Batch-18) Create Product Set according to Strategy – Setup Meta Like Campaign for TOFU

01:33:33
Class-15(Batch-18) Setup Meta Sales Funnel – Setup Awareness, Traffic & Sales Campaign with Strategy

01:42:09
Class-16(Batch-18) Setup Meta Dynamic Remarketing Campaign with Cross-selling, Up-selling & Post-purchase strategy

48:27
Class-17(Batch-18) Setup Meta Lead Campaign – Reporting, Analysis & Optimization

01:02:17

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About Course

Course Content

Facebook Ads Mastery Course

Class-01(Batch-17) Understanding Meta(Facebook) Ads – How Meta Ads works

Class-02(Batch-17) Understanding Meta (Facebook) Business Manager – Add User to manage Assets

Class-03(Batch-17) Add User, Partner in BM – Create Ad Account & Add Payment Method

Class-04(Batch-17) How to use Meta Business Suite to manage Meta & IG Page in one place – Ads Policy

Class-05(Batch-17) Understanding Meta Ads Funnel & Campaign objectives – Advantage Campaign Budget

Class-06(Batch-17) Meta Daily vs Lifetime budget – Meta Ads Bidding Strategies

Class-07(Batch-17) Understanding Buyer Persona – Create Facebook Ad Saved Audience using ChatGPT

Class-08(Batch-17) Understanding Meta Pixel – Setup Meta Pixel for Standard Events

Class-09(Batch-17) Understanding Server-side Tracking – Setup GTM Server Container using Stape.io

Class-10(Batch-17) Setup Facebook(Meta) Conversion API for Ecommerce using Stape.io

Class-11(Batch-17) How to Improve Facebook (Meta) Pixel Event Match Quality

Class-12(Batch-17) Create Meta(Facebook) Custom & Lookalike Audience for different funnel stage

Class-13(Batch-17) Enable Shopify Data Layer – Setup Facebook CAPI & Google Ads Conversion Tracking

Class-14(Batch-17) Understanding Meta (Facebook) Shop & Catalog – Create Catalog & Add Products

Class-15(Batch-17) Add Products to Catalog using Plugin-Create Product set according to strategy

Class-16(Batch-17) Create Facebook Ads Sales funnel – TOFU Strategy for Awareness Campaign

Class-17(Batch-17) Create Facebook Ad Like Campaign – TOFU Strategy

Class-18(Batch-17) Setup Facebook Ads Sales Funnel (MOFU + BOFU + Post Purchase Strategies)

Class-19(Batch-17) Facebook Ads Funnel wise Reporting-Analysis & Optimization Strategy

Class-20(Batch-17) Lead Campaign Strategy – Create Lead & Sponsored Message Campaign

Quiz

Facebook Ads

Meta Ads Batch-18

Class-01(Batch-18) Understanding Facebook Ads – How Facebook Ads Algorithm Works

Class-02(Batch-18) Facebook Page Creation & Optimization for your business (Standard way)

Class-03(Batch-18) Understanding Meta Business Manager – Add Asset & People

Class-04(Batch-18) Add Payment Method, Ad Account in Meta BM-Manage Assets using Meta Business Suite

Class-05(Batch-18) Understanding Meta Campaign Objectives & Sales Funnel

Class-06(Batch-18) Strategy to use Meta ACB, Daily & Lifetime Budget, Ad Schedule & Ad Placement

Class-07(Batch-18). Bidding Strategies in Meta Ads – Setup Meta Base Pixel via GTM

Class-08(Batch-18) Setup Facebook CAPI using Stape.io & GTM for page_view event with de-duplication

Class-09(Batch-18) Setup Meta View item, Add to Cart, Checkout & Purchase Event using GTM

Class-10(Batch-18) Setup Meta Pixel & CAPI for Ecommerce with Event Match Quality Parameters via GTM

Class-11(Batch-18) Understanding TG & Buyer Persona – Create Meta Ads Core Audience for Funnel

Class-12(Batch-18) Create Meta Custom & Lookalike Audience with Strategies

Class-13(Batch-18) Setup Meta Shop & Catalog – Different methods of adding products to Catalog

Class-14(Batch-18) Create Product Set according to Strategy – Setup Meta Like Campaign for TOFU

Class-15(Batch-18) Setup Meta Sales Funnel – Setup Awareness, Traffic & Sales Campaign with Strategy

Class-16(Batch-18) Setup Meta Dynamic Remarketing Campaign with Cross-selling, Up-selling & Post-purchase strategy

Class-17(Batch-18) Setup Meta Lead Campaign – Reporting, Analysis & Optimization

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