ডিজিটাল মার্কেটিংয়ের দ্বিতীয় বড় এডভারটাইজিং প্ল্যাটফর্ম হলো ফেইসবুক । আর হবেই বা না কেন কারণ ফেসবুক হলো ২.৪৫ বিলিয়ন একটিভ ইউজারের এক বিশাল ভান্ডার ।
যারা প্রতিদিন গড়ে ৫৫ মিনিট ব্যয় করে ফেসবুকের পাতায় পাতায় ঘুরে বেড়িয়ে ।
আর এই সুযোগকেই কাজে লাগিয়ে এডভারটাইজাররা তাদের পণ্য বা সার্ভিসকে পৌঁছে দেয় মানুষের কাছে ।
কিন্তু সঠিকভাবে করতে পারছেন কি ?
এই কোর্সটির মাধ্যমে জানতে পারবেন তারই বিস্তারিত |

Module-01: Understanding Facebook Ads
✅ Introduction to Facebook Ads
✅ How Facebook Ads works
✅ How Facebook Ads Auction works
✅ Why Facebook Ads are effective
✅ Facebook Advertising Policy Overview
✅ Creating & Optimizing Facebook Page
✅ What Makes your Facebook Page Awesome?

Module-02: Facebook Business Manager
✅ What is Facebook Business Manager & Why you should use it?
✅ Setting up Facebook Business Manager account & notifications alert
✅ Adding people to Business Manager and roles & permissions
✅ Adding a Page to Facebook Business Manager Account
✅ Creating Ad Account in Facebook Business Manager
✅ Setting up Payment method, Limits & Billing

Module-03: Facebook Pixel & Setup Tracking
✅ What is Facebook pixel & how to use it?
✅ Understanding Google Tag Manager
✅ Set up Facebook Pixel with Google Tag Manager
✅ Sales Funnel for online/Ecommerce business
✅ Setting up Standard & Custom events
✅ Setting up custom conversion
✅ Setting Up Tracking for Offline Events
✅ Setting Up Tracking for Video Engagement
✅ Setting Up Tracking for Lead Ads Forms
✅ Setting Up Tracking for Individuals that Came to a Facebook Event
✅ Setting Up Tracking & Individuals interacting with our Facebook Page

Module-04: Facebook Audiences & Remarketing
✅ Creating Saved/Core Audience
✅ Creating A Custom Audience for Retargeting
✅ Creating Lookalike Audience
✅ Creating a Audience from a Customer List – CSV
✅ Creating Special Ad Audience

Module-05: Facebook Ads
✅ Facebook Ads Campaign Structure
✅ Overview of Campaign Objectives
✅ Targeting Split Test
✅ Facebook Creator Studio
✅ Slideshow Ads
✅ Carousel Ads
✅ Facebook page like engagement ads
✅ Lead Generation Ads

Module-06: Facebook Ads for E-Commerce
✅ Introduction to Facebook Ads for E-Commerce
✅ Setting up Facebook Shop
✅ Introduction to Conversion Ads
✅ Facebook Dynamic Ads for E-Commerce
✅ Catalogues & Feeds & What is Important
✅ Dynamic Ads For Ecommerce
✅ Collection Ads For Ecommerce

Module-07: Facebook Ads Optimizing, Reporting & Measure ROI
✅ Audience Insights
✅ Ad Relevance Optimization Technique
✅ Placement Optimization
✅ Device optimization
✅ Location optimization
✅ Age Group based optimization
✅ Bid and budget optimization
✅ Evaluating the performance of ad campaigns

Module-08: Earning Scopes with Your Data-driven Facebook Marketing Skills
✅ How Can You Earn as a Facebook Ads Expert
✅ Discussing different marketplace/Job Market for work opportunities
✅ How to create Fiverr Account & GIG for selling Facebook Ads Service
✅ Q/A Sessions