AI-Driven Google Ads Mastery

Course Outline:

Module 1: Introduction to Google Ads
☑️ What is Google Ads & why it matters
☑️ Understanding the Google Ads ecosystem
☑️ How the Google Ads auction works
☑️ Google Ads account structure (Account → Campaign → Ad Group → Ads)
☑️ eCommerce vs Lead Generation business models
☑️ Google Ads account setup, billing & policies
☑️ Account access, security & best practices

Module 2: Marketing Strategy & Campaign Objectives
eCommerce Campaign Objectives
Sales & Revenue Growth
☑️ Search Campaigns
☑️ Shopping Campaigns
☑️ Performance Max Campaigns
Product Launch & Awareness
☑️ Video Campaigns
☑️ Demand Gen Campaigns
Customer Retention
☑️ Remarketing Campaigns

Business Scaling
☑️ Performance Max Scaling
☑️ Shopping Expansion Strategies

Lead Generation Campaign Objectives
Lead Generation
☑️ Search Campaigns
☑️ Performance Max Campaigns
☑️ Lead Form Campaigns
Appointment & Call Generation
☑️ Search Campaigns
☑️ Call Campaigns
☑️ Video Campaigns
Brand Awareness
☑️ Video Campaigns
☑️ Demand Gen Campaigns
Lead Nurturing & Retargeting
☑️ Remarketing Campaigns
☑️ Customer Match Campaigns

Module 3: Campaign Planning & Account Structure
Campaign Planning Framework
☑️ Business goal analysis
☑️ Audience identification
☑️ Funnel planning
☑️ Budget forecasting
Account Structure Best Practices
eCommerce
☑️ Brand Campaign Structure
☑️ Non-Brand Campaign Structure
☑️ Shopping Structure
☑️ Performance Max Structure
Lead Generation
☑️Service-Based Structure
☑️ Location-Based Structure
☑️ Funnel-Based Structure
Campaign Settings
☑️ Location targeting
☑️ Language targeting
☑️ Ad scheduling
☑️ Device targeting
☑️ Budget allocation

Module 4: Keyword Research & Audience Targeting
Keyword Research
☑️ Google Keyword Planner
☑️ Competitor research
☑️ AI-assisted keyword research
☑️ Search intent analysis
Keyword Match Types
☑️ Broad Match
☑️ Phrase Match
☑️ Exact Match
☑️ Negative Keywords
eCommerce Keyword Strategy
☑️ Product Keywords
☑️ Category Keywords
☑️ Brand Keywords
☑️ Competitor Keywords
Lead Generation Keyword Strategy
☑️ Service Keywords
☑️ Local Keywords
☑️ High-Intent Keywords
☑️ Emergency Keywords
Audience Targeting
☑️ In-Market Audiences
☑️ Affinity Audiences
☑️ Custom Segments
☑️ Customer Match
☑️ Demographic Targeting
☑️ Geographic Targeting
☑️ Device Targeting

Module 5: Ad Copywriting & Creative Development
Search Ads
☑️ Writing high-converting headlines
☑️ Writing compelling descriptions
☑️Call-to-action strategies
☑️ Responsive Search Ads (RSA)
eCommerce Ad Creatives
☑️ Product-focused messaging
☑️ Promotional offers
☑️ Seasonal campaigns
Lead Generation Ad Creatives
☑️ Trust-building ads
☑️ Offer-based ads
☑️ Service-focused messaging
☑️ Lead magnet campaigns
AI for Creative Development
☑️ ChatGPT for ad copywriting
☑️ AI prompt engineering
☑️ AI image generation
☑️ AI video script creation
Google Ads Policies
☑️ Ad approval guidelines
☑️ Common disapprovals
☑️ Policy troubleshooting

Module 6: Conversion Tracking & Analytics
Google Tag Manager (GTM)
☑️ GTM setup
☑️ Tags, triggers & variables
Google Analytics 4 (GA4)
☑️ GA4 setup
☑️ Event tracking
☑️ Audience creation
Google Ads Conversion Tracking
☑️ Conversion actions
☑️ Attribution models
eCommerce Tracking
☑️ Purchase tracking
☑️ Add-to-cart tracking
☑️ Checkout tracking
☑️ Revenue tracking
Lead Generation Tracking
☑️ Form submission tracking
☑️ Call tracking
☑️ WhatsApp tracking
☑️ Appointment booking tracking
Advanced Tracking
☑️ Enhanced Conversions
☑️ Server-Side Tracking
☑️ Data Layer Fundamentals

Module 7: Search Campaign Mastery
Search Campaign Setup
☑️ Campaign creation
☑️ Ad group structure
☑️ Keyword organization
☑️ Ad creation
eCommerce Search Strategy
☑️ Brand campaigns
☑️ Non-brand campaigns
☑️ Competitor campaigns
☑️ Promotional campaigns
Lead Generation Search Strategy
☑️ Service campaigns
☑️ Local campaigns
☑️ Call campaigns
☑️ Emergency service campaigns
Optimization
☑️ Search terms analysis
☑️ Quality Score optimization
☑️ Negative keyword management
☑️ Bid adjustments

Module 8: Shopping Ads & Merchant Center (eCommerce)
Google Merchant Center
☑️ Merchant Center setup
☑️ Product feed creation
☑️ Feed optimization
Shopping Campaigns
☑️ Standard Shopping Campaigns
☑️ Product segmentation
☑️ Campaign structure
Shopping Optimization
☑️ Product title optimization
☑️ Product image optimization
☑️ Feed management
☑️ ROAS optimization

Module 9: Video Campaigns & YouTube Advertising
YouTube Advertising Fundamentals
☑️ Understanding YouTube advertising
☑️ YouTube’s role in the marketing funnel
Video Ad Formats
☑️ Skippable In-Stream Ads
☑️ Non-Skippable Ads
☑️ In-Feed Video Ads
☑️ Bumper Ads
☑️ YouTube Shorts Ads
Video Strategy for eCommerce
☑️ Product awareness campaigns
☑️ Product demo campaigns
☑️ Product launch campaigns
☑️ Video remarketing campaigns
Video Strategy for Lead Generation
☑️ Educational campaigns
☑️ Webinar campaigns
☑️ Testimonial campaigns
☑️ Appointment booking campaigns
Video Creative Framework
☑️ Hook creation
☑️ Script writing
☑️ UGC/Testimonial ads
☑️ AI video creation tools
Video Optimization
☑️ CPV
☑️ View Rate
☑️ Watch Time
☑️ Conversion tracking

Module 10: Demand Gen Campaign Mastery
Introduction to Demand Gen
☑️ Understanding Demand Gen campaigns
☑️ Demand Gen vs Display vs Social Media Ads
Demand Gen Placements
☑️ YouTube Feed
☑️ YouTube Shorts Feed
☑️ Discover Feed
☑️ Gmail
eCommerce Demand Gen Strategy
☑️ Product discovery campaigns
☑️ Product launch campaigns
☑️ Catalog campaigns
☑️ Seasonal promotions
☑️ Dynamic remarketing
Lead Generation Demand Gen Strategy
☑️ Lead magnet campaigns
☑️ Webinar registrations
☑️ Appointment booking campaigns
☑️ Lead form campaigns
Demand Gen Creatives
☑️ Image ads
☑️ Video ads
☑️ Carousel ads
☑️ AI-generated assets
Optimization
☑️ Audience expansion
☑️ Creative testing
☑️ Conversion optimization

Module 11: Performance Max Campaign Mastery
Performance Max Fundamentals
☑️ Understanding Performance Max
☑️ How Google’s AI works
☑️ Performance Max vs Search vs Shopping
eCommerce Performance Max
☑️ Product feed integration
☑️ Asset groups
☑️ Audience signals
☑️ Scaling strategies
Lead Generation Performance Max
☑️ Lead generation setup
☑️Conversion optimization
☑️ Asset optimization
Optimization & Reporting
☑️ Search category insights
☑️ Asset performance analysis
☑️ Audience insights
☑️ Troubleshooting

Module 12: Remarketing & Audience Expansion
Remarketing Fundamentals
☑️ Understanding remarketing
☑️ Audience segmentation
eCommerce Remarketing
☑️ Cart abandonment campaigns
☑️ Product view remarketing
☑️ Dynamic remarketing
☑️ Customer retention campaigns
Lead Generation Remarketing
☑️ Website visitor remarketing
☑️ Form abandonment campaigns
☑️ Lead nurturing campaigns
Advanced Audience Strategies
☑️ Customer Match
☑️ GA4 audiences
☑️ Predictive audiences
☑️ Cross-channel remarketing

Module 13: Bidding, Budgeting & Scaling
Bidding Strategies
☑️ Manual CPC
☑️ Maximize Clicks
☑️ Maximize Conversions
☑️ Target CPA
☑️ Target ROAS
☑️ Maximize Conversion Value
Budget Management
☑️ Daily budgets
☑️ Shared budgets
☑️ Budget allocation frameworks
Scaling Strategies
eCommerce
☑️ Shopping scaling
☑️ Demand Gen scaling
☑️ Performance Max scaling
Lead Generation
☑️ Search campaign scaling
☑️ Performance Max scaling
☑️ Multi-location expansion
AI-Powered Optimization
☑️ Smart Bidding
☑️ Automated recommendations
☑️ When to trust AI and when to intervene

Module 14: Optimization, Reporting & Automation
Key Performance Metrics
eCommerce KPIs
☑️ ROAS
☑️ Revenue
☑️ AOV
☑️ Profit Margin
☑️ Customer Acquisition Cost
Lead Generation KPIs
☑️ CPL
☑️ CPA
☑️ Conversion Rate
☑️ Lead Quality
☑️ Cost per Qualified Lead
Optimization Framework
☑️ A/B testing
☑️ Landing page optimization
☑️ Ad testing
☑️ Audience testing
Reporting
☑️ Google Ads reporting
☑️ GA4 reporting
☑️ Looker Studio dashboards
☑️ Client reporting
Automation
☑️ Automated rules
☑️ Scripts
☑️ AI-powered audits
☑️ Performance alerts

Module 15: Case Studies, Freelancing & Career Growth
Real-World Case Studies
eCommerce
☑️Fashion Brand Case Study
☑️ Beauty Brand Case Study
☑️ Electronics Store Case Study
Lead Generation
☑️ Real Estate Case Study
☑️ Healthcare Case Study
☑️ Education Case Study
☑️ Local Service Business Case Study
Freelancing & Agency Growth
☑️ Google Ads service packaging
☑️Pricing strategies
☑️ Proposal writing
☑️ Client acquisition
☑️ Fiverr optimization
☑️ Upwork optimization
Portfolio Building
☑️ Creating case studies
☑️ Reporting templates
☑️ Client presentation techniques
Future of PPC
☑️ AI-driven advertising
☑️ Privacy-first marketing
☑️ Career opportunities in PPC
☑️ Building a Google Ads agency