Google Ads Mastery
By Shamim Hussain
Categories: Paid Digital Marketing
About Course
কথায় আছে – ‘কঠিন প্রশিক্ষন সহজ যুদ্ধ’
তাই প্রশিক্ষন বা ট্রেনিংটা এমন হতে হবে যেন আপনি রিয়েল লাইভ কাজ করতে পারেন।
সম্পূর্ণ প্রাকটিক্যাল এবং প্রজেক্ট ভিত্তিক Google Ads Mastery কোর্সটা আমরা এমনভাবে সাজিয়েছি, যাতে আপনি ইন্টারন্যাশনাল Marketplace বা Local Job মার্কেটে রিয়েল লাইফ কাজ করতে পারেন |
𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬
- Overview of Google Ads
- Creating a Google Ads Account
- Google Ads Account Access & Security
- Configure and Manage Account Alerts, Announcements & Notifications
- Billing & Payment methods
𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬
- Breaking down the difference between search(PPC), display & remarketing campaign
- Plan a Google Ads Campaign (Standard, Demand Gen & Performance Max Campaign)
- Create Campaigns & Configure Campaign Settings
- Create and Configure Ad Groups, Ads & Keywords
- Managing Bidding & Budgets
𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
- Research Keywords with the Google Keyword Planner
- Research Keywords by WMS Everywhere
- Configure Ad Groups & Keywords
- Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
- Explore & understand negative keywords
- Configuring Language & Location Targeting
- Device specific targeting – Mobile, Tablet & Desktop
𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬
- Writing effective ad copy
- Learn basic use of Ad extensions
- Review Google Ad Policies
- Create Ads with Extensions that Provide Information
- Create Ads with Automated Extensions
𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠
- Plan & Create a Display Network Campaign
- Standard Display Campaign, Smart Display Campaign & Gmail Campaign
- Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
- Target Campaigns by Device Type
- Create a Responsive Ad
- Placement Ads Targeting on Website, Mobile Apps & YouTube
- Affinity & In-market audience targeting
- Custom audience targeting
- Learning how to use dynamic display ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛
- Understanding Video/YouTube Ads
- Skippable in-stream ads
- Bumper ads
- Non-skippable in-stream
- Outstream ads
- Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
- Understanding Google Tag Manager
- Setting up Remarketing code using Google Tag Manager
- Developing Google Ads Remarketing audiences with Google Analytics
- How to build an effective Display Remarketing campaign
- Display & Dynamic remarketing best practice
𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
- Optimize Landing Pages for Quality Score
- Optimize Bidding Performance
- Optimize Budgets
- Automate Google Ads Campaign Using Rules
- Optimize Campaign Configuration for Conversions
𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬
- Optimize Ad Delivery
- Create Google Dynamic Ads (Dynamic Search & Display Ads)
- Implement Keyword Insertion
- Implement Campaign Drafts & Experiments
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
- Setting up Conversion Tracking with Tag Manager
- Understanding Google Analytics
- Link Google Ads to Google Analytics
- Measure Google Ads Campaign Success(ROI)
- Analyze Campaign Performance & Optimize Ads
- Track Conversions
- Create Reports in Google Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬
- How Can You Earn as a Google Ads Expert
- Discussing different marketplace for work opportunities
- How to create Fiverr Account & GIG for selling Google Ads
Course Content
Google Ads Mastery Course
-
01:34:58
-
Class-02(Batch-18) Understanding Google Ads – How Google Search & Display Ad works
01:28:46 -
Class-03(Batch-18) Create Google Ads Account – Create Google MCC Account
01:31:36 -
Class-04(Batch-18) Create Google Ads Campaign – How Google Ads Auction works
01:06:11 -
Class-05(Batch-18) Understanding Google Ads Campaign Objectives
29:41 -
Class-06(Batch-18) Ad Network – Location & Language Targeting in Google Ads
46:32 -
Class-07(Batch-18) Keywords Research & Budgeting for Google Search Ads
02:02:19 -
Class-08(Batch-18) Bidding Strategies in Google Ads(CPC, ECPC & Maximize Clicks)
01:03:42 -
Class-09(Batch-18) Maximize Conversion Value, Target CPA, ROAS, CPM,vCPM & CPV Bidding in Google Ads
01:14:28 -
Class-10(Batch-18) Keyword Match Types in Google Ads
01:16:22 -
Class-11(Batch-18) How to write Google Ads Ad Copy for Better CTR
01:30:14 -
Class-12(Batch-18) Advertisers Verification – Ad Extensions(Site link, Callout, Call) in Google Ads
01:27:59 -
Class-13(Batch-18) Price & Seller Rating Extensions in Google Ads
46:49 -
Class-14(Batch-18) Campaign Level Headline & Description – Setup Calls only ad & Dynamic Search Ads
01:07:56 -
Class-15(Batch-18) Understanding Google Tag Manager – Setup Google Ads Conversion Tracking
01:32:59 -
Class-16(Batch-18) Setup Google Ads Conversion with Dynamic Value Tracking using GTM
01:32:20 -
Class-17(Batch-18) Understanding Google Display Ads – Display Ads Targeting
01:30:06 -
Class-18(Batch-18) Setup Google Display Ads Campaign
59:07 -
Class-19(Batch-18) Retargeting Strategies – Setup Google Ads Remarketing Campaign
01:06:53 -
54:28
-
Class-21(Batch-18) Setup YouTube Video Ads Campaign for Awareness, Traffic & Sales with Strategy
34:54 -
Class-22(Batch-18) Setup Google Ads Performance Max Campaign & Demand Gen Campaign with Strategy
01:00:00 -
Class-23(Batch-18) Google Ads Optimization, Audit & Reporting
01:18:07
Quiz
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Student Ratings & Reviews
The Google Ads Mastery course offered by Skilluper is an excellent resource for individuals looking to deepen their understanding of Google Ads and digital advertising strategies.The course covers all the essential aspects of Google Ads, including campaign creation, keyword research, ad optimization, audience targeting, and analytics. It's suitable for both beginners and those with some prior experience in digital marketing.
I recently completed the Google Ads course, and I am incredibly impressed with the depth of knowledge and practical insights it provided. The course covers everything from the basics of setting up campaigns to advanced strategies for maximizing ROI. The step-by-step guidance on using various campaign types, targeting methods, and bidding strategies was clear and easy to follow. I especially appreciated the hands-on approach, with real-world examples that helped me apply what I learned right away. Whether you're new to digital marketing or looking to sharpen your skills, this course is an invaluable resource for anyone wanting to master Google Ads. Highly recommended!
Best learning in my life
আসসালামু আলাইকুম শামীম ভাই ,আলহামদুলিল্লাহ অসাধারন ক্লাসগুলো ,খুব মজা পাচ্ছি । যদিও কোর্সের ওয়েট অনুযায়ী প্রাইস অতি নগণ্য তবে এর জাযা আপনি পাবেন ইংশাআল্লাহ । আল্লাহ আপনাকে উত্তম বিনিময় দান করুন ।
"Every aspect of online marketing, including Google Ads, is taught with great care and attention to detail on this very commendable website. I believe that students will gain immense value from this site, enabling a large population to become self-reliant in the digital marketing space.
I wish the site continued success in empowering learners and helping them thrive."
I wish the site continued success in empowering learners and helping them thrive."
the best course ever I had
Best Course
I have good experience this course. And i also thanks to Samim boss
It was great like, education, theory and practical understanding types...
Thanks Boss Jazakumullah........
Thanks Boss Jazakumullah........
This platform is amazing for learning Google Ads! The content is comprehensive and easy to follow, making it the best platform in the world for mastering Google Ads. Highly recommended!
nice
Great course
I highly recommend this course to anyone looking to enhance their knowledge of Google Ads and improve their online marketing skills. Thank you, Skilluper, for a fantastic learning experience!
best course in bangladesh and perfect mentor
Skilluper is the best platform for Freelancer
Google Ads in the Skilluper course provides a comprehensive and hands-on approach to mastering digital advertising. It covers key topics such as campaign types, bidding strategies, and ad optimization techniques, with practical examples that help users understand how to effectively manage and scale ads. The course is well-structured, suitable for beginners and those looking to refine their skills, offering valuable insights for achieving better ad performance.
it was great experience to me thank you boss such a outstanding class
it was a amazing journey with skill upper, i am really enjoyed the whole learning procces
আমি স্যারের গুগল অ্যাডস প্রশিক্ষণ কোর্স সম্পূর্ণ করেছি, এবং এটি আমার জন্য একটি অসাধারণ অভিজ্ঞতা ছিল। স্যার অত্যন্ত দক্ষতার সঙ্গে বিষয়গুলো সহজভাবে বুঝিয়ে দিয়েছেন এবং প্রতিটি ধাপে আমার প্রশ্নের উত্তর দিয়ে সহযোগিতা করেছেন। আমি এখানে শুধু গুগল অ্যাডস শিখিনি, বরং মার্কেটের জন্য প্রস্তুত হতে যে আত্মবিশ্বাস প্রয়োজন, সেটিও অর্জন করেছি। স্যার আমার শেখার প্রক্রিয়াকে অত্যন্ত উপভোগ্য করে তুলেছেন। আমি সত্যিই তাঁর প্রতি কৃতজ্ঞ। এই কোর্সটি নিয়ে আমি অত্যন্ত সন্তুষ্ট এবং সবাইকে এটি নেওয়ার জন্য আন্তরিকভাবে পরামর্শ দিচ্ছি।
It's an awesome course whice can be a game changer for some one who is interested.
