Google Ads Mastery

About Course

কথায় আছে – ‘কঠিন প্রশিক্ষন সহজ যুদ্ধ’
তাই প্রশিক্ষন বা ট্রেনিংটা এমন হতে হবে যেন আপনি রিয়েল লাইভ কাজ করতে পারেন।
সম্পূর্ণ প্রাকটিক্যাল এবং প্রজেক্ট ভিত্তিক Google Ads Mastery কোর্সটা আমরা এমনভাবে সাজিয়েছি, যাতে আপনি ইন্টারন্যাশনাল Marketplace বা Local Job মার্কেটে রিয়েল লাইফ কাজ করতে পারেন |

𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬

Overview of Google Ads
Creating a Google Ads Account
Google Ads Account Access & Security
Configure and Manage Account Alerts, Announcements & Notifications
Billing & Payment methods

𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬

Breaking down the difference between search(PPC), display & remarketing campaign
Plan a Google Ads Campaign (Standard, Demand Gen & Performance Max Campaign)
Create Campaigns & Configure Campaign Settings
Create and Configure Ad Groups, Ads & Keywords
Managing Bidding & Budgets

𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

Research Keywords with the Google Keyword Planner
Research Keywords by WMS Everywhere
Configure Ad Groups & Keywords
Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
Explore & understand negative keywords
Configuring Language & Location Targeting
Device specific targeting – Mobile, Tablet & Desktop

𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬

Writing effective ad copy
Learn basic use of Ad extensions
Review Google Ad Policies
Create Ads with Extensions that Provide Information
Create Ads with Automated Extensions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

Plan & Create a Display Network Campaign
Standard Display Campaign, Smart Display Campaign & Gmail Campaign
Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
Target Campaigns by Device Type
Create a Responsive Ad
Placement Ads Targeting on Website, Mobile Apps & YouTube
Affinity & In-market audience targeting
Custom audience targeting
Learning how to use dynamic display ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛

Understanding Video/YouTube Ads
Skippable in-stream ads
Bumper ads
Non-skippable in-stream
Outstream ads
Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Understanding Google Tag Manager
Setting up Remarketing code using Google Tag Manager
Developing Google Ads Remarketing audiences with Google Analytics
How to build an effective Display Remarketing campaign
Display & Dynamic remarketing best practice

𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

Optimize Landing Pages for Quality Score
Optimize Bidding Performance
Optimize Budgets
Automate Google Ads Campaign Using Rules
Optimize Campaign Configuration for Conversions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

Optimize Ad Delivery
Create Google Dynamic Ads (Dynamic Search & Display Ads)
Implement Keyword Insertion
Implement Campaign Drafts & Experiments

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

Setting up Conversion Tracking with Tag Manager
Understanding Google Analytics
Link Google Ads to Google Analytics
Measure Google Ads Campaign Success(ROI)
Analyze Campaign Performance & Optimize Ads
Track Conversions
Create Reports in Google Ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬

How Can You Earn as a Google Ads Expert
Discussing different marketplace for work opportunities
How to create Fiverr Account & GIG for selling Google Ads

Course Content

Google Ads Mastery Course

Class-01(Batch-18) Understanding Data-driven Digital Marketing – 4Ps of Marketing – Mindset

01:34:58
Class-02(Batch-18) Understanding Google Ads – How Google Search & Display Ad works

01:28:46
Class-03(Batch-18) Create Google Ads Account – Create Google MCC Account

01:31:36
Class-04(Batch-18) Create Google Ads Campaign – How Google Ads Auction works

01:06:12
Class-05(Batch-18) Understanding Google Ads Campaign Objectives

29:41
Class-06(Batch-18) Ad Network – Location & Language Targeting in Google Ads

46:32
Class-07(Batch-18) Keywords Research & Budgeting for Google Search Ads

02:02:20
Class-08(Batch-18) Bidding Strategies in Google Ads(CPC, ECPC & Maximize Clicks)

01:03:42
Class-09(Batch-18) Maximize Conversion Value, Target CPA, ROAS, CPM,vCPM & CPV Bidding in Google Ads

01:14:28
Class-10(Batch-18) Keyword Match Types in Google Ads

01:16:22
Class-11(Batch-18) How to write Google Ads Ad Copy for Better CTR

01:30:14
Class-12(Batch-18) Advertisers Verification – Ad Extensions(Site link, Callout, Call) in Google Ads

01:27:59
Class-13(Batch-18) Price & Seller Rating Extensions in Google Ads

46:48
Class-14(Batch-18) Campaign Level Headline & Description – Setup Calls only ad & Dynamic Search Ads

01:07:56
Class-15(Batch-18) Understanding Google Tag Manager – Setup Google Ads Conversion Tracking

01:32:59
Class-16(Batch-18) Setup Google Ads Conversion with Dynamic Value Tracking using GTM

01:32:20
Class-17(Batch-18) Understanding Google Display Ads – Display Ads Targeting

01:30:06
Class-18(Batch-18) Setup Google Display Ads Campaign

59:08
Class-19(Batch-18) Retargeting Strategies – Setup Google Ads Remarketing Campaign

01:06:53
Class-20(Batch-18) Setup Google YouTube Ads Campaign for Awareness(Video Views, Reach & Subscription)

54:28
Class-21(Batch-18) Setup YouTube Video Ads Campaign for Awareness, Traffic & Sales with Strategy

34:55
Class-22(Batch-18) Setup Google Ads Performance Max Campaign & Demand Gen Campaign with Strategy

01:00:00
Class-23(Batch-18) Google Ads Optimization, Audit & Reporting

01:18:07

Quiz

Google Ads Mastery Batch-19

Class-01(Batch-19) Understanding AI & Data Driven Digital Marketing – 4Ps of Marketing – Mindset

01:03:17
Class-02(Batch-19) Understanding Google Ads – How Google Search & Display Ads works

01:06:40
Class-03(Batch-19) How Google Ads Auction Works – Create Google Ads Account

01:37:00
Class-04(Batch-19) Google Ads access – Create Google Ads MCC Account – Advertisers Verification

56:31
Class-05(Batch-19) Understanding Google Ads Campaign Objectives – Create Google Ads Search Campaign

01:28:49
Class-06(Batch-19) Google Ads Location & Language Targeting – Ad Schedule

48:29
Class-07(Batch-19) Keywords Research in Google Ads using Keyword Planner

01:36:41
Class-08(Batch-19) Keywords Research in Google Ads using AI & Budgeting for Search Ads

01:07:31
Class-09(Batch-19) Keywords Match Type in Google Ads

01:19:15
Class-10(Batch-19) Bidding Strategies(Manual CPC,Maximize Clicks,Maximize Conversions) in Google Ads

58:19
Class-11(Batch-19) Target CPA, ROAS, CPM, vCPM, CPV & Target Impression Share Bidding in Google Ads

50:18
Class-12(Batch-19) Google Ads Ad Copy writing using AI

01:05:47
Class-13(Batch-19) Dynamic Keywords & Location Insertion in Google ads for better CTR (Part-01)

38:53
Class-13(Batch-19) Dynamic Time Insertion in Google ads for better CTR (Part-02)

23:45
Class-14(Batch-19) Ad Extensions in Google Ads – Sitelink, Callout & Structured Snipped Extensions

48:28
Class-15(Batch-19) Automated & Manual Extensions in Google Ads

01:04:47
Class-16(Batch-19) Understanding Google Ads Conversion Tracking – Setup GTM Account

01:00:46
Class-17(Batch-19) Google Ads Attribution, Click Through, View Through & Engaged Through Conversion

36:41
Class-18(Batch-19) Setup Google Ads Conversion Tracking using GTM

39:53
Class-19(Batch-19) Setup Google Ads Conversion Tracking for Ecommerce via GTM

01:02:10
Class-20(Batch-19) Setup Google Ads Call Conversion Tracking using GTM

45:22
Class-21(Batch-19) Setup Google Ads Call Tracking(Call from ad, C2C & Dial to call from website)

16:48

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About Course

Course Content

Google Ads Mastery Course

Class-01(Batch-18) Understanding Data-driven Digital Marketing – 4Ps of Marketing – Mindset

Class-02(Batch-18) Understanding Google Ads – How Google Search & Display Ad works

Class-03(Batch-18) Create Google Ads Account – Create Google MCC Account

Class-04(Batch-18) Create Google Ads Campaign – How Google Ads Auction works

Class-05(Batch-18) Understanding Google Ads Campaign Objectives

Class-06(Batch-18) Ad Network – Location & Language Targeting in Google Ads

Class-07(Batch-18) Keywords Research & Budgeting for Google Search Ads

Class-08(Batch-18) Bidding Strategies in Google Ads(CPC, ECPC & Maximize Clicks)

Class-09(Batch-18) Maximize Conversion Value, Target CPA, ROAS, CPM,vCPM & CPV Bidding in Google Ads

Class-10(Batch-18) Keyword Match Types in Google Ads

Class-11(Batch-18) How to write Google Ads Ad Copy for Better CTR

Class-12(Batch-18) Advertisers Verification – Ad Extensions(Site link, Callout, Call) in Google Ads

Class-13(Batch-18) Price & Seller Rating Extensions in Google Ads

Class-14(Batch-18) Campaign Level Headline & Description – Setup Calls only ad & Dynamic Search Ads

Class-15(Batch-18) Understanding Google Tag Manager – Setup Google Ads Conversion Tracking

Class-16(Batch-18) Setup Google Ads Conversion with Dynamic Value Tracking using GTM

Class-17(Batch-18) Understanding Google Display Ads – Display Ads Targeting

Class-18(Batch-18) Setup Google Display Ads Campaign

Class-19(Batch-18) Retargeting Strategies – Setup Google Ads Remarketing Campaign

Class-20(Batch-18) Setup Google YouTube Ads Campaign for Awareness(Video Views, Reach & Subscription)

Class-21(Batch-18) Setup YouTube Video Ads Campaign for Awareness, Traffic & Sales with Strategy

Class-22(Batch-18) Setup Google Ads Performance Max Campaign & Demand Gen Campaign with Strategy

Class-23(Batch-18) Google Ads Optimization, Audit & Reporting

Quiz

Google Ads Quiz

Google Ads Mastery Batch-19

Class-01(Batch-19) Understanding AI & Data Driven Digital Marketing – 4Ps of Marketing – Mindset

Class-02(Batch-19) Understanding Google Ads – How Google Search & Display Ads works

Class-03(Batch-19) How Google Ads Auction Works – Create Google Ads Account

Class-04(Batch-19) Google Ads access – Create Google Ads MCC Account – Advertisers Verification

Class-05(Batch-19) Understanding Google Ads Campaign Objectives – Create Google Ads Search Campaign

Class-06(Batch-19) Google Ads Location & Language Targeting – Ad Schedule

Class-07(Batch-19) Keywords Research in Google Ads using Keyword Planner

Class-08(Batch-19) Keywords Research in Google Ads using AI & Budgeting for Search Ads

Class-09(Batch-19) Keywords Match Type in Google Ads

Class-10(Batch-19) Bidding Strategies(Manual CPC,Maximize Clicks,Maximize Conversions) in Google Ads

Class-11(Batch-19) Target CPA, ROAS, CPM, vCPM, CPV & Target Impression Share Bidding in Google Ads

Class-12(Batch-19) Google Ads Ad Copy writing using AI

Class-13(Batch-19) Dynamic Keywords & Location Insertion in Google ads for better CTR (Part-01)

Class-13(Batch-19) Dynamic Time Insertion in Google ads for better CTR (Part-02)

Class-14(Batch-19) Ad Extensions in Google Ads – Sitelink, Callout & Structured Snipped Extensions

Class-15(Batch-19) Automated & Manual Extensions in Google Ads

Class-16(Batch-19) Understanding Google Ads Conversion Tracking – Setup GTM Account

Class-17(Batch-19) Google Ads Attribution, Click Through, View Through & Engaged Through Conversion

Class-18(Batch-19) Setup Google Ads Conversion Tracking using GTM

Class-19(Batch-19) Setup Google Ads Conversion Tracking for Ecommerce via GTM

Class-20(Batch-19) Setup Google Ads Call Conversion Tracking using GTM

Class-21(Batch-19) Setup Google Ads Call Tracking(Call from ad, C2C & Dial to call from website)

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