Mastering Google Shopping Ads with Fix Merchant Center
About Course
যারা মার্কেটপ্লেস ও মার্কেটপ্লেসের বাইরে দ্রুত কাজ পেতে চান, তাদের জন্য এই কোর্সটি একটা সম্ভাবনার দ্বার উন্মোচন করবে।
দিন দিন ইকমার্স বা ড্রপশিপিং বিজিনেস-এর উর্ধগতির কারণে Google Shopping Ads ও Merchant Center fixing -এর কাজ বেড়েই চলেছে । কিন্তু সেই অনুপাতে Shopping Ads এবং Merchant Center এক্সপার্ট কম হওয়ায় কম্পেটিশন খুব কম, যে কারণে এই কাজের অর্ডার ভ্যালুটাও অনেক বেশি।
নিচে কোর্সের মডিউল দেখলেই বুঝতে পারবেন কোর্সটা আমরা সাজিয়েছি খুবই প্রাকটিক্যাল এবং রিয়েল লাইফ কাজের উপযোগী করে, যাতে কোর্স টা করেই মাঠে নেমে যেতে পারেন ।
𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞
𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 & 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫
- What is Google Shopping Ads? How Does It Work?
- Where do google shopping ads appear?
- Why Should You Use Google Shopping Ads for your business?
- How Much Do Google Shopping Ads Cost?
- Why need Google Merchant Center for Shopping Ads?
𝐌𝐨𝐝𝐮𝐥𝐞-𝟐: 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬
- Requirements of Google Merchant Center
- Create a Google Merchant Center account
- Setup Merchant Center account According to Google Policy
- Setup Shipping & Return Policy with Shopify & WordPress
- Upload product feed in Merchant Center – Manual, Automatic & Plugin
- How to use Supplemental feed to Fix GMC errors & update main feed
𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐅𝐢𝐱 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐨𝐦𝐦𝐨𝐧 𝐈𝐬𝐬𝐮𝐞𝐬
- Account suspended due to policy violation: Misrepresentation
- Account suspended due to policy violation: Shopping ads policies
- Incorrect value GTIN, MPN & Brand Issue
- Promotional overlay on image & Image not retrieve Issue
- Mismatched value price (page crawl) issue
- Mismatched value availability (page crawl) issue
- Unavailable mobile & Desktop landing page issue
- Account isn’t eligible for enhanced free listing issue
𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧
- Standard Shopping vs Smart Shopping Campaigns
- Setup Google Ads Account & Link with Merchant Center
- Bidding Strategies for Google Shopping Ads
- Campaign Objectives of Google Shopping ads
- Create a Google Shopping campaign
- Setup Google Shopping campaign for specific products using custom label
- Setup Conversion Tracking with GTM for Shopping Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬
- Limit networks
- Adding negative keywords
- Bid optimization for Shopping Ads
- Optimizing product title using Feed Rule for shopping ads
- Optimizing product title for shopping ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟔: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐚𝐬 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐨𝐟 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬
- Discussing different marketplace for working opportunities
- Tips & create Fiverr GIG for selling Google Shopping Ads Service
- Q/A Sessions
Course Content
Mastering Google Shopping Ads with Fix Merchant Center Course
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01:23:41
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01:02:51
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Class-03(Batch-03) Setup Shipping Policy & Refund Policy in GMC & Website End (Standard Way)
01:37:54 -
Class-04(Batch-03) Understanding Product Attributes – Add Products Manually to Merchant Center
01:02:10 -
Class-05(Batch-03) Upload Product Feed in Google Merchant Center
01:24:39 -
Class-06(Batch-03) How to Solve Google Merchant Center Misrepresentation issue
46:18 -
Class-07(Batch-03) How to Fix Unavailable desktop & mobile landing page errors in Merchant Center
16:51 -
Class-08(Batch-03) How to Fix Mismatched value (page crawl) [price] in Google Merchant Center
04:44 -
Class-09(Batch-03) How to Fix Invalid value [gtin] & Unsupported coupon value in Merchant Center
44:30 -
Class-10(Batch-03) How to FIx Image not retrieved & Promotional Image Overlay errors in GMC
09:57 -
Class-11(Batch-03) Solve Missing value [shipping] & Account eligible for enhanced free listings
34:36 -
Class-12(Batch-03) Create Google Shopping Campaign with Strategy – Custom Label in GMC
56:48 -
Class-13(Batch-03) Optimizing Product Title in Google Shopping Ads using Feed Rules
25:37 -
01:54:39
Quiz
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