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Facebook Ads Mastery

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Description

𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

  • Introduction to Facebook Ads
  • How Facebook Ads works
  • How Facebook Ads Auction works
  • Why Facebook Ads are effective
  • Facebook Advertising Policy Overview
  • Creating & Optimizing Facebook Page
  • What Makes Your Facebook Page Awesome?

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟐: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

  • What is Facebook Business Manager & Why you should use it?
  • Setting up Facebook Business Manager account & notifications alert
  • Adding people to Business Manager and roles & permissions
  • Adding a Page to Facebook Business Manager Account
  • Creating Ad Account in Facebook Business Manager
  • Setting up Payment method, Limits & Billing

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟑: 𝐒𝐞𝐭𝐮𝐩 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠-𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈

  • Understanding Facebook Pixel & Server-side tracking
  • Understanding Google Tag Manager
  • Set up Facebook Pixel & CAPI with Google Tag Manager
  • Setting up Standard & Custom events
  • Setting up custom conversion
  • Setting Up Tracking for Offline Events
  • Setting Up Tracking for Video Engagement
  • Setting Up Tracking for Individuals that Came to a Facebook Event
  • Setting Up Tracking & Individuals interacting with our Facebook Page

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟒: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

  • Creating Saved/Core Audience
  • Creating A Custom Audience for Retargeting
  • Creating Lookalike Audience
  • Creating a Audience from a Customer List – CSV
  • Creating Special Ad Audience

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟓: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬

  • Facebook Ads Campaign Structure
  • Overview of Campaign Objectives
  • Targeting Split or A/B Test
  • Facebook Creator Studio
  • Slideshow Ads
  • Carousel Ads
  • Facebook page like engagement ads
  • Lead Generation Ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟔: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞

  • Introduction to Facebook Ads for E-Commerce
  • Setting up Facebook Shop
  • Introduction to Conversion Ads
  • Facebook Dynamic Ads for E-Commerce
  • Catalogs & Feeds & What is Important
  • Dynamic Ads For Ecommerce
  • Collection Ads For Ecommerce

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟕: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Sales 𝐅𝐮𝐧𝐧𝐞𝐥

  • Understanding Sales Funnel
  • What is a Facebook Ads Funnel?
  • Stages of Facebook Ads Funnel
  • Content strategies of different funnel states
  • Create Facebook Sales Funnel
  • Facebook Sales Funnel Optimization

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟖: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈

  • Audience Insights
  • Ad Relevance Optimization Technique
  • Placement Optimization
  • Device optimization
  • Location optimization
  • Age Group based optimization
  • Bid and budget optimization
  • Evaluating the performance of ad campaigns

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟗: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬

  • How Can You Earn as a Facebook Ads Expert
  • Discussing different marketplace/Job Market for work opportunities
  • How to create Fiverr Account & GIG for selling Facebook Ads Service

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