Web Analytics Mastery with Server-side Tracking
Web Analytics -এর ২ টি পার্ট
1. Technical part
2. Non-Technical part
শীঘ্রই হয়তো Technical part টা রিপ্লেস হয়ে যেতে পারে বিভিন্ন টুলস দ্বারা আই মিন কয় একটা ক্লিকে সেটআপ ডান ।
কিন্ত Non-Technical বা Analytical পার্টটা সব সময় হিউমান টাচে থাকবে ।
কারণ Non-Technical বা Analytical পার্টে Web Analyst হিসেবে আপনাকে Data এনালাইসিস করতে হবে এবং সেখান থেকে বিজনেস ডিসিশন দিতে হবে যেটা ঐ বিজনেসের গ্রোথে হেল্প করবে । এখানে AI (যেমন ChatGPT), Data এনালাইসিসে হেল্প করবে কিন্তু আপনাকে পুরাপুরি রিপ্লেস করতে পারবে না ।
আমাদের Web Analytics Mastery with Server-side Tracking কোর্সে Technical এবং Non-Technical উভয় পার্ট খুব অ্যাডভান্সড দেখানো হয়েছে সাথে প্রপার ডকুমেন্টেশন ও টেম্পলেট দেয়া হয়েছে ।
Course Outline:
Module-01: Understanding Web & Digital Analytics
➡ What is Web Analytics? Why Need it?
➡ Web Analytics vs Digital Analytics
➡ Web Analytics vs Google Analytics 4
➡ What is Cookie? Understanding Various types of Cookies
➡ How Web Analytics works?
➡ Understanding the Process of Web Analytics
➡ What are Data Source & Web Analytics tools
Module-02: Understanding Google Tag Manager
➡ What is Google Tag Manager & How it works?
➡ Why need Google Tag Manager?
➡ Account Structure of Google Tag Manager
➡ Components of Google Tag Manager (Tags, Triggers & Variables)
➡ Introduction to GTM Built-in and User Defined Variables
➡ Install Google Tag Manager on a Website (Shopify+WordPress+Wix)
➡ Understanding Data Layer in GTM for Dynamic Parameters
Module-03: Planning of Web Analytics
➡ Identify Web Analytics Objectives according to business goals
➡ Identify the KPIs
➡ Measurement & Reporting plan to align reports with objectives
Module-04: Introduction to Google Analytics 4
➡ What is Google Analytics 4 & how does it work?
➡ Google Analytics 4 Account Structure
➡ Google Analytics 4 Property & Data Streams
➡ Understanding Measurement ID in GA4
➡ Install Google Analytics 4 property for a Website with GTM
➡ Test the Setup with GTM & GA4 Debug view
➡ Google Analytics 4(GA4) vs Universal Analytics
Module-05: Google Analytics 4 Events Tracking
➡ Whats are events in Google Analytics 4
➡ Setup Enhanced measurement tracking in Google Analytics 4
➡ Setup Button Click tracking in Google Analytics 4
➡ Setup Lead form, Sign up, Login & Site Search tracking in GA4
➡ Setup Contact Form 7 & Gravity form tracking in GA4
➡ Setup Calendly event tracking in Google Analytics 4
➡ Setup Phone Number & Email link Clicks tracking in GA4
➡ Setup Cross-domain tracking in Google Analytics GA4
Module-06: GA4 Ecommerce Tracking
➡ Understanding GA4 Ecommerce Events
➡ Implement Data-layer on Website (WordPress + Shopify)
➡ Setup view_item tracking in Google Analytics 4
➡ Setup add_to_cart tracking in Google Analytics 4
➡ Setup begin_checkout tracking in Google Analytics 4
➡ Setup purchase tracking in Google Analytics 4
➡ Setup add_payment_info tracking in Google Analytics 4
Module-07: Google Analytics 4 Conversions
➡ Whats are Conversions in Google Analytics 4
➡ Setup Conversion tracking in Google Analytics 4
➡ Connect Google Analytics 4 with Google Ads
➡ Import conversions from GA4 property to Google Ads account
Module-08: Google Analytics 4 Standard Reporting
➡ Understanding Metrics & Dimensions
➡ Acquisition reports in Google Analytics 4
➡ Engagement reports in Google Analytics 4
➡ Monetization reports in Google Analytics 4
➡ Demographics reports in Google Analytics 4
Module-09: Google Analytics 4 Exploration Reporting
➡ Free form report in Google Analytics 4
➡ User Lifetime report in Google Analytics 4
➡ Path Exploration Report in Google Analytics 4
➡ Segment Exploration report in Google Analytics 4
➡ Funnel Exploration Report in Google Analytics 4
➡ Cohort Exploration Report in Google Analytics 4
Module-10: Digital Marketing Campaign Reporting & Attribution Model
➡ Understanding UTM tracking & Parameters
➡ Analyze the performance of Paid marketing campaigns
➡ Attribution in Google Analytics 4
➡ Conversion Path reports in Attribution model
➡ Model Comparison reports in Attribution model
➡ Setup Hotjar & Microsoft Clarity for Analyzing user behavior on Website
Module-11: GA4 Server-side Tracking
➡ Understanding GA4 Server-side Tracking & Why need it?
➡ Requirements of GA4 Server-side Tracking
➡ Setup GTM Web Container for WordPress & Shopify
➡ Setup GTM Server Container
➡ Setup Client Server using Stape or Google Cloud
➡ Connect GTM Web container to Server Container
➡ Setup GA4 Client & GA4 base tag in Server container
➡ Send Pageview Event to Server-side using GA4 web container
➡ Send View Item Event to Server-side using GA4 web container
➡ Send Add to cart Event to Server-side using GA4 web container
➡ Send Checkout Event to Server-side using GA4 web container
➡ Send Purchase Event to Server-side using GA4 web container
Module-12: Facebook Pixel & Web Event Tracking
➡ What is Facebook Pixel & why neet it
➡ Integrate Facebook base Pixel with website
➡ FB Ecommerce Events tracking (ViewContent, Add to cart, Checkout & Purchase)
➡ FB Custom events tracking (ScrollDepth, Outbound Link Click & Time on page)
➡ Facebook Lead, Registration & Subscribe Event Tracking
Module-13: Facebook Conversion API & Server-side Tracking
➡ Understanding Facebook CAPI & Server-side tracking
➡ Requirements of Facebook CAPI Setup
➡ Setup GTM Server Container using Stape or Google Cloud
➡ Connect GTM Web container to GTM Server Container
➡ Setup Facebook Conversion API in GTM Server side
➡ Send Pageview Event to Server-side with Deduplication
➡ Send ViewContent Event to Server-side with Deduplication
➡ Send Add to cart Event to Server-side with Deduplication
➡ Send Checkout Event to Server-side with Deduplication
➡ Send Purchase Event to Server-side with Deduplication
Module-14: Google Ads Conversion Tracking
➡ Setup Google Ads Add to cart tracking
➡ Setup Google Ads Checkout tracking
➡ Setup Google Ads Purchase with Dynamic value tracking
➡ Setup Google Ads Lead form tracking
➡ Setup Google Ads Remarketing tag
➡ Setup Google Ads Phone call tracking (Ad + Website)
➡ Setup Google Ads Enhanced Conversion Tracking for data accuracy
➡ Setup Google Ads Server-side tracking
Module-15: Privacy Control in GA4, Facebook & Google Ads
➡ Understanding Consent mode & Data Privacy rules
➡ Available Consent solutions in the Market
➡ Setup Consent mode for GA4, Facebook & Google Ads
Module-16: Earning Scopes with Web Analytics & Server-side Tracking
➡ Discuss about Earning Scopes in different Marketplace & Out of marketplace
Course Curriculum
| Web Analytics Mastery with Server-side Tracking | |||
| Class-01 Understanding Web & Digital Analytics – Various type of Cookies | FREE | 02:00:00 | |
| Class-02 Understanding HTML, CSS & JavaScript Language – How Web Analytics Works | 01:16:00 | ||
| Class-03 Understanding Google Tag Manager(Tag-Trigger-Variable) – Setup GTM with Website | 01:13:00 | ||
| Class-04 Planning of Web Analytics Measurement Plan – Setup GA4 base code to Website via GTM | 01:44:00 | ||
| Class-05 How GA4 Works – Automated & Enhanced Measurement Events in GA4 | 01:33:00 | ||
| Class-06 Setup GA4 ScrollDepth, YouTube & Vimeo Video Tracking with GTM – Setup GA4 Custom Event | 01:40:00 | ||
| Class-07 Setup Phone no & Email Link Click Tracking in GA4 – Understanding User & Event Scope Custom Dimensions | 01:16:00 | ||
| Class-08 Setup Button Click Tracking in GA4 – Setup Form Tracking using Element Visibility Trigger | 01:32:00 | ||
| Class-09 Setup Contact Form 7, Calendly, Newsletter & WP Form Submission Tracking in GA4 | 01:27:00 | ||
| Class-10 Understanding GTM Data Layer – Setup GA4 Conversions (Goal) | 01:06:00 | ||
| Class-11 Setup GA4 Ecommerce Tracking for view_item Event | 01:18:00 | ||
| Class-12 Ecommerce Tracking in GA4 | 01:01:00 | ||
| Class-13 Setup Cross-domain Tracking in GA4 – Setup Hotjar & Clarity via GTM | 01:01:00 | ||
| Class-14 Understanding Meta Pixel – Setup Meta PageView, ViewContent & Add to cart events | 01:25:00 | ||
| Class-15 Setup Meta Pixel Purchase, Checkout, Phone No Click, Time on page Tracking using GTM | 01:26:00 | ||
| Class-16 Understanding Server-side Tracking in Web Analytics – Setup GMT Server Container with Stape | 01:23:00 | ||
| Class-17 Send FB CAPI PageView Event from browser & server-side with deduplication – Setup Custom domain for bypassing ITP | 01:23:00 | ||
| Class-18 Setup Facebook CAPI for ViewContent, Add to cart, Purchase & Custom Events with De-duplication | 01:05:00 | ||
| Class-19 Understanding Meta Event Match Quality – Configure Event Parameter to increase Event Match Quality | 00:50:00 | ||
| Class-20 Setup Facebook Conversion API & GA4 Server-side Tracking (Ecommerce Tracking) | 01:12:00 | ||
| Class-21 Setup Google Ads Conversion Tracking (Both Browser & Server-side) | 01:30:00 | ||
| Class-22 Enable Data Layer on Shopify-Setup GA4 Ecommerce Tracking on Shopify in 10 Minutes | 01:14:00 | ||
| Class-23-1 Setup GTM Server-side Tagging & Custom Domain with Google Cloud Platform(GCP) | 01:07:00 | ||
| Class-23-2 Pull FORM field data & send to Facebook & Google Ads using Custom JavaScript | 00:58:00 | ||
| Class-23-3 How to send Ecommerce data from one page to another page using localStorage | 00:38:00 | ||
| Class-23-4 How to Extend Facebook, GA4 & Google Ads Cookie Life using Cookie Monster | 00:16:00 | ||
| Class-24 Google Analytics 4 Reporting – Dimensions & Metrics in GA4 | 00:55:00 | ||
| Class-25 Audience vs Segment in GA4 – How to Create GA4 Audience for Retargeting in Google Ads | 01:30:00 | ||
| Class-26 Advanced GA4 Data Analysis for Ecommerce (Audience & Acquisition Data Analysis) | 01:19:00 | ||
| Class-27 Ecommerce Data Analysis in GA4 to grow your business | 01:31:00 | ||
| Class-28 Users Behavior & Paid Digital Marketing Analysis Report in GA4 – UTM Tracking | 01:33:00 | ||
| Update till today | |||
| GA4 & Google Tag Manager Update 2023 (To Setup Server-side Tagging & Conversion API) | FREE | 00:14:00 | |
| Web Analytics with Server-side Tracking Update Course | |||
| Class-01(Batch-16) Understanding Web Analytics – Different type of HTTP Cookies | FREE | 01:12:00 | |
| Class-02(Batch-16) How to make Web Analytics Measurement & Tag Plan for client- How GA4 works | FREE | 00:49:00 | |
| Class-03(Batch-16) Understanding GA4 Events – Setup & Integrate GA4 with website using Google Tag | FREE | 01:08:00 | |
| Class-04(Batch-16) GA4 Ecommerce Tracking using GTM | FREE | 00:35:00 | |
| Class-05(Batch-16) Different Types of Form Tracking in GA4 using GTM | FREE | 01:29:00 | |
| Class-06(Batch-16) Facebook & Google Ads Conversion tracking for service type business | FREE | 01:23:00 | |
| Class-07(Batch-16) Setup GA4 Server-side & Google Ads Conversion Server-side Tracking on Shopify | 01:42:00 | ||
| Class-08(Batch-16) UTM Tracking in Google Analytics 4 – UTM Tracking for Paid Ad Analysis | 00:31:00 | ||
| Class-09(Batch-16) 11 Powerful Audience Creation in GA4 for Google Ads Remarketing(Part-01) | 00:33:00 | ||
| Class-10(Batch-16) 11 Powerful Audience Creation in GA4 for Google Ads Remarketing(Part-02) | 00:25:00 | ||
| Class-11(Batch-16) GA4 Data Analysis Report-Find out Who are your customers for your ecommerce store | 01:16:00 | ||
| Class-12(Batch-16) GA4 Data Analysis Report & Business decision from Acquisition & Engagement Report | 01:24:00 | ||
| Class-13(Batch-16) GA4 Ecommerce Data Analysis Report for growing eCommerce business | 00:50:00 | ||
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Course Reviews
- Advanced Google Tag Manager with 15+ Practical Use Cases
Great Course 5
Thanks for the great course.
AR Milon
How to write Google Ads Management & Strategy ProposalOutstanding 5
This course is outstanding.kayeskabir
Google Analytics 4 Mastery with 20+ Practical Use CasesGreat Course 5
Best course in BangladeshNazmul Islam
Facebook Ads Funnel Mastery for EcommerceGreat Course 5
Best course in Bangladesh. You can compare with any international course.
Probal
outstanding course
More Informative lecture
Thank you Skilluper for these life-changing courses.
Actually these are not courses, these are blessings.
কম্পেয়ার
ওল্ড সাইট বেশি ইউজার ফ্রেন্ডলি ছিল।ঘন ঘন লগ আউট হয়ে যায়
Outstanding even for a new student
Needless to say anything 😉
web analytics
Fantastic Class,Fantastic Boss
Wonderful course
Best course in bangladesh. Specially teaching style!
ফাইবারে লেবেল ২ সেলার এবং অাপওয়ার্কে টপরেটেড হওয়ার পর অামার মন্তব্য
সত্যিই অসাধারণ!। জীবন পরিবর্তন করার জন্যে যথেষ্ট। স্কিলঅাফার থেকে Web analyst, Facebook Ads Expert, Google ads Expert না হতে পারলে অারো কোথাও থেকে সম্ভব বলে মনে করি না।
Web Analytics
Mr. Shamim Hussain is an extraordinary teacher who has the ability to teach a student with much much better than anyone else. I personally recommend everyone to take the course who have passionate about Web Analytics or Digital Marketing.
very informative
highly recommended
Fantastic
Great Overview. Good understanding and a very good teaching style.
Life changing course
Just wow. i will tell its a life changing course
and shamim sir is a master piece of Digital marketing and web analytics
Wonderful and life changing course
Wonderful and life changing course
Advanced Course
very Advanced Course
Sumon Mahmud
This is the best course in my life.
Thank you very much for launching such a course.
More then Enough
Excellent presentation.If possible add some real live work so it will increase confident for freshers.
Most advanced course
Highly recommended for whom want to take career in one step ahead always.
What a delivery shamim bhaiya
What a delivery shamim bhaiya. you are boss.
Very advanced course. I am learning a lots things from this course.
Very advanced course. I am learning a lots things from this course.
Best course best mentor best delivery
Best course best mentor best delivery
One of the best course of Web analytics in Bangladesh
One of the best course of Web analytics in Bangladesh
❤️❤️❤️❤️❤️
👉❤️
ওয়েব এনালিটিক্স এর উপর পৃথিবীর সেরা কোর্স এটা প্রতিটা ট্রাকিং এত সুন্দর করে দেখানো হয়েছে আমার মত নন টেকনিক্যাল মানুষও সেটা বুঝে ফেলে আর রিপোর্টিং এর কথা কি বলবো ইন্টারন্যাশনাল কোন কোর্সেও আমি পাইনি স্যালুট বস
ওয়েব এনালিটিক্স এর উপর পৃথিবীর সেরা কোর্স এটা
প্রতিটা ট্রাকিং এত সুন্দর করে দেখানো হয়েছে আমার মত নন টেকনিক্যাল মানুষও সেটা বুঝে ফেলে আর রিপোর্টিং এর কথা কি বলবো ইন্টারন্যাশনাল কোন কোর্সেও আমি পাইনি
স্যালুট বস
best course best mentor
কোর্সটা করার সময় মনেই হয় নাই আমি রেকর্ডেড কোর্স করছি মনে হয়েছে শামীম ভাই আমার সামনে বসে আমাকে শেখাচ্ছে
স্যালুট বস এত কম টাকায় এত এডভান্স লেভেলের কোর্স দেয়ার জন্য
Love it, Boss.
Love it, Boss.
joss joss josss
love you boss
One of the Best Course if you want don't worried let's start this course now
Best course in Bangladesh. You can compare with any international course.
Fantastic Web Analytics and Server-Side Tracing Course
I recently completed the Web Analytics and Server-Side Tracing course, and it was absolutely fantastic! The mentor was incredibly helpful, guiding me through the material and solving any problems I encountered. The course content was comprehensive, covering everything from the basics to advanced concepts. The hands-on approach and practical exercises allowed me to apply what I learned effectively. The course platform was user-friendly, making navigation a breeze. Overall, I highly recommend this course to anyone interested in web analytics and server-side tracing.
Best course at affordable price
I have Completed this course properly. It has certainly given me a lot of knowledge. Finally, I’m ready to work.
Thanks Boss.
Better
This video is very good
Web Analytics
Advanced course on analysis. Thank you Shamim Sir
excellent course
excellent course
Good Mentor for Conversion Tracking Course
I have experience of 4 Years in Programmatic DSP, Google Ads, and Facebook Ads. I learn a lot of conversion tracking from this course and implemented for our e-commerce clients
A lot of respects and love for Shamim vai
I highly recommend this course to anyone looking to excel in web analytics and conversion tracking. Thank you, Mr. Shamim Hossain, for an incredible learning experience!
Too Advanced Course
While I was watching the last class video sometimes I was observing the remaining time and feeling sad as it was going to be ended soon. I appreciate every bit of it. Shamim Vai is extraordinarily brilliant. Hopefully, I will be able to reach my goal using the knowledge I have gained. Thanks to all.
Web Analytics & Server Side Tracking
Alhamdulillah World Class Skill Learning Course
Web analytics
Master piece course of web analytics.
Advance lavel course
Excellent experience and advance course 🙂
Best Course
Best Course,Nice.
I'm Anup Samadder,
I’m learning Web Analytics With Server Side Tracing via Google Analytics 4,
Hope I shall be an Google Analytics Expert.
Lord Krishna Bless me!
motamot janalam
ami gorbito atto shundor babe class gula near jonno
Excellent course
apnar moto boss pauya vagger bepar.. a kothata ajonno bolchi karon apni amar 3rd love
Awsome course in a word
It helps a lot
ওয়েব অ্যানালিটিক্স মাস্টারি উইথ-সার্ভার সাইড ট্র্যাকিং
অসাধারন একটা কোর্স শেষ করলাম। শামীম বসকে অসংখ্য ধন্যবাদ এতো সুন্দর একটা কোর্স উপহার দেয়ার জন্য।
Fantastic course
This course is world class and best of the best.
Best web analytics course in Bangladesh
Best web analytics course in Bangladesh
Best experience in my life
It was an amazing course. I had previously done a course Digital Marketing live course for 10 thousand rupees. There I could not learn like this. What I learned here is for 990 rupees. I never expected that someone would give such an advanced level course with so many documents for so little money. No one else in Bangladesh can give such a low amount of money. Thank you Shamim brother. I am grateful to you.
Best trainer
One of the best course in BD
Very informative
Very informative. We Need to brainstorm to understand the subject properly.
Web Analytics
Good Crouse
Best course in Bangladesh
amar dekha sera teaching platfrom for freelancing
Having gratitude.
I’m very happy to have this course. I want to thank Shamim boss from the bottom of my heart.
Informative Class
Onak Valo cilo class ta
Best Course In Bangladesh
Best for me
This is a very advanced course
In short, an amazing course, if you learn it well, it will change your life, thank you
Great Course!!!
Thanks a lot, Shamim Vy for this course.
In one word, I don't know if there is a better course on this topic in Bangladesh or there is a better mentor in this course, everything is explained in detail from A to Z.
In a word, I don’t know if there is a better course on this topic in Bangladesh or if there is a better mentor in this course, everything is explained in detail from A to Z.
Best online training chanter
I have join many online classes but this is the Best online training chanter ever
Nc 💘
Tnx shamim sir
A Very Detailed Course
I Love how Shamim Boss explains the little things. I find this course very interesting and helpful. Thank you Boss
Digital Marketing Course
Thank you Boss from my Heart
Satisfied
Thank you bhai
Thanks goes to Skilluper
One and only International course , Love You Skilluper