Web Analytics Mastery with Server-side Tracking
About Course
Web Analytics -এর ২ টি পার্ট
1. Technical part
2. Non-Technical part
শীঘ্রই হয়তো Technical part টা রিপ্লেস হয়ে যেতে পারে বিভিন্ন টুলস দ্বারা আই মিন কয় একটা ক্লিকে সেটআপ ডান ।
কিন্ত Non-Technical বা Analytical পার্টটা সব সময় হিউমান টাচে থাকবে ।
কারণ Non-Technical বা Analytical পার্টে Web Analyst হিসেবে আপনাকে Data এনালাইসিস করতে হবে এবং সেখান থেকে বিজনেস ডিসিশন দিতে হবে যেটা ঐ বিজনেসের গ্রোথে হেল্প করবে । এখানে AI (যেমন ChatGPT), Data এনালাইসিসে হেল্প করবে কিন্তু আপনাকে পুরাপুরি রিপ্লেস করতে পারবে না ।
আমাদের Web Analytics Mastery with Server-side Tracking কোর্সে Technical এবং Non-Technical উভয় পার্ট খুব অ্যাডভান্সড দেখানো হয়েছে সাথে প্রপার ডকুমেন্টেশন ও টেম্পলেট দেয়া হয়েছে ।
Course Outline:
Module-01: Understanding Web & Digital Analytics
➡ What is Web Analytics? Why Need it?
➡ Web Analytics vs Digital Analytics
➡ Web Analytics vs Google Analytics 4
➡ What is Cookie? Understanding Various types of Cookies
➡ How Web Analytics works?
➡ Understanding the Process of Web Analytics
➡ What are Data Source & Web Analytics tools
Module-02: Understanding Google Tag Manager
➡ What is Google Tag Manager & How it works?
➡ Why need Google Tag Manager?
➡ Account Structure of Google Tag Manager
➡ Components of Google Tag Manager (Tags, Triggers & Variables)
➡ Introduction to GTM Built-in and User Defined Variables
➡ Install Google Tag Manager on a Website (Shopify+WordPress+Wix)
➡ Understanding Data Layer in GTM for Dynamic Parameters
Module-03: Planning of Web Analytics
➡ Identify Web Analytics Objectives according to business goals
➡ Identify the KPIs
➡ Measurement & Reporting plan to align reports with objectives
Module-04: Introduction to Google Analytics 4
➡ What is Google Analytics 4 & how does it work?
➡ Google Analytics 4 Account Structure
➡ Google Analytics 4 Property & Data Streams
➡ Understanding Measurement ID in GA4
➡ Install Google Analytics 4 property for a Website with GTM
➡ Test the Setup with GTM & GA4 Debug view
➡ Google Analytics 4(GA4) vs Universal Analytics
Module-05: Google Analytics 4 Events Tracking
➡ Whats are events in Google Analytics 4
➡ Setup Enhanced measurement tracking in Google Analytics 4
➡ Setup Button Click tracking in Google Analytics 4
➡ Setup Lead form, Sign up, Login & Site Search tracking in GA4
➡ Setup Contact Form 7 & Gravity form tracking in GA4
➡ Setup Calendly event tracking in Google Analytics 4
➡ Setup Phone Number & Email link Clicks tracking in GA4
➡ Setup Cross-domain tracking in Google Analytics GA4
Module-06: GA4 Ecommerce Tracking
➡ Understanding GA4 Ecommerce Events
➡ Implement Data-layer on Website (WordPress + Shopify)
➡ Setup view_item tracking in Google Analytics 4
➡ Setup add_to_cart tracking in Google Analytics 4
➡ Setup begin_checkout tracking in Google Analytics 4
➡ Setup purchase tracking in Google Analytics 4
➡ Setup add_payment_info tracking in Google Analytics 4
Module-07: Google Analytics 4 Conversions
➡ Whats are Conversions in Google Analytics 4
➡ Setup Conversion tracking in Google Analytics 4
➡ Connect Google Analytics 4 with Google Ads
➡ Import conversions from GA4 property to Google Ads account
Module-08: Google Analytics 4 Standard Reporting
➡ Understanding Metrics & Dimensions
➡ Acquisition reports in Google Analytics 4
➡ Engagement reports in Google Analytics 4
➡ Monetization reports in Google Analytics 4
➡ Demographics reports in Google Analytics 4
Module-09: Google Analytics 4 Exploration Reporting
➡ Free form report in Google Analytics 4
➡ User Lifetime report in Google Analytics 4
➡ Path Exploration Report in Google Analytics 4
➡ Segment Exploration report in Google Analytics 4
➡ Funnel Exploration Report in Google Analytics 4
➡ Cohort Exploration Report in Google Analytics 4
Module-10: Digital Marketing Campaign Reporting & Attribution Model
➡ Understanding UTM tracking & Parameters
➡ Analyze the performance of Paid marketing campaigns
➡ Attribution in Google Analytics 4
➡ Conversion Path reports in Attribution model
➡ Model Comparison reports in Attribution model
➡ Setup Hotjar & Microsoft Clarity for Analyzing user behavior on Website
Module-11: GA4 Server-side Tracking
➡ Understanding GA4 Server-side Tracking & Why need it?
➡ Requirements of GA4 Server-side Tracking
➡ Setup GTM Web Container for WordPress & Shopify
➡ Setup GTM Server Container
➡ Setup Client Server using Stape or Google Cloud
➡ Connect GTM Web container to Server Container
➡ Setup GA4 Client & GA4 base tag in Server container
➡ Send Pageview Event to Server-side using GA4 web container
➡ Send View Item Event to Server-side using GA4 web container
➡ Send Add to cart Event to Server-side using GA4 web container
➡ Send Checkout Event to Server-side using GA4 web container
➡ Send Purchase Event to Server-side using GA4 web container
Module-12: Facebook Pixel & Web Event Tracking
➡ What is Facebook Pixel & why neet it
➡ Integrate Facebook base Pixel with website
➡ FB Ecommerce Events tracking (ViewContent, Add to cart, Checkout & Purchase)
➡ FB Custom events tracking (ScrollDepth, Outbound Link Click & Time on page)
➡ Facebook Lead, Registration & Subscribe Event Tracking
Module-13: Facebook Conversion API & Server-side Tracking
➡ Understanding Facebook CAPI & Server-side tracking
➡ Requirements of Facebook CAPI Setup
➡ Setup GTM Server Container using Stape or Google Cloud
➡ Connect GTM Web container to GTM Server Container
➡ Setup Facebook Conversion API in GTM Server side
➡ Send Pageview Event to Server-side with Deduplication
➡ Send ViewContent Event to Server-side with Deduplication
➡ Send Add to cart Event to Server-side with Deduplication
➡ Send Checkout Event to Server-side with Deduplication
➡ Send Purchase Event to Server-side with Deduplication
Module-14: Google Ads Conversion Tracking
➡ Setup Google Ads Add to cart tracking
➡ Setup Google Ads Checkout tracking
➡ Setup Google Ads Purchase with Dynamic value tracking
➡ Setup Google Ads Lead form tracking
➡ Setup Google Ads Remarketing tag
➡ Setup Google Ads Phone call tracking (Ad + Website)
➡ Setup Google Ads Enhanced Conversion Tracking for data accuracy
➡ Setup Google Ads Server-side tracking
Module-15: Privacy Control in GA4, Facebook & Google Ads
➡ Understanding Consent mode & Data Privacy rules
➡ Available Consent solutions in the Market
➡ Setup Consent mode for GA4, Facebook & Google Ads
Module-16: Earning Scopes with Web Analytics & Server-side Tracking
➡ Discuss about Earning Scopes in different Marketplace & Out of marketplace
Course Content
Web Analytics Mastery with Server-side Tracking Course
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02:01:26
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01:16:32
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Class-03 Understanding Google Tag Manager(Tag-Trigger-Variable) – Setup GTM with Website
01:13:24 -
Class-04 Planning of Web Analytics Measurement Plan – Setup GA4 base code to Website via GTM
01:44:46 -
Class-05 How GA4 Works – Automated & Enhanced Measurement Events in GA4
01:33:23 -
Class-06 Setup GA4 ScrollDepth, YouTube & Vimeo Video Tracking with GTM – Setup GA4 Custom Event
01:40:28 -
Class-07 Setup Phone no & Email Link Click Tracking in GA4 – Understanding User & Event Scope Custom Dimensions
01:16:37 -
Class-08 Setup Button Click Tracking in GA4 – Setup Form Tracking using Element Visibility Trigger
01:32:01 -
Class-09 Setup Contact Form 7, Calendly, Newsletter & WP Form Submission Tracking in GA4
01:27:56 -
Class-10 Understanding GTM Data Layer – Setup GA4 Conversions (Goal)
01:06:19 -
Class-11 Setup GA4 Ecommerce Tracking for view_item Event
01:18:33 -
Class-12 Ecommerce Tracking in GA4
01:01:30 -
Class-13 Setup Cross-domain Tracking in GA4 – Setup Hotjar & Clarity via GTM
01:01:57 -
Class-14 Understanding Meta Pixel – Setup Meta PageView, ViewContent & Add to cart events
01:24:47 -
Class-15 Setup Meta Pixel Purchase, Checkout, Phone No Click, Time on page Tracking using GTM
01:26:00 -
Class-16 Understanding Server-side Tracking in Web Analytics – Setup GMT Server Container with Stape
01:23:04 -
Class-17 Send FB CAPI PageView Event from browser & server-side with deduplication – Setup Custom domain for bypassing ITP
01:23:16 -
Class-18 Setup Facebook CAPI for ViewContent, Add to cart, Purchase & Custom Events with De-duplication
01:05:02 -
Class-19 Understanding Meta Event Match Quality – Configure Event Parameter to increase Event Match Quality
50:36 -
Class-20 Setup Facebook Conversion API & GA4 Server-side Tracking (Ecommerce Tracking)
01:12:46 -
Class-21 Setup Google Ads Conversion Tracking (Both Browser & Server-side)
01:30:18 -
Class-22 Enable Data Layer on Shopify-Setup GA4 Ecommerce Tracking on Shopify in 10 Minutes
01:14:54 -
Class-23-1 Setup GTM Server-side Tagging & Custom Domain with Google Cloud Platform(GCP)
01:07:05 -
Class-23-2 Pull FORM field data & send to Facebook & Google Ads using Custom JavaScript
57:56 -
Class-23-3 How to send Ecommerce data from one page to another page using localStorage
38:07 -
Class-23-4 How to Extend Facebook, GA4 & Google Ads Cookie Life using Cookie Monster
15:59 -
Class-24 Google Analytics 4 Reporting – Dimensions & Metrics in GA4
54:42 -
Class-25 Audience vs Segment in GA4 – How to Create GA4 Audience for Retargeting in Google Ads
01:29:50 -
Class-26 Advanced GA4 Data Analysis for Ecommerce (Audience & Acquisition Data Analysis)
01:18:20 -
Class-27 Ecommerce Data Analysis in GA4 to grow your business
01:31:22 -
Class-28 Users Behavior & Paid Digital Marketing Analysis Report in GA4 – UTM Tracking
01:32:20 -
01:53:00
Quiz
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Student Ratings & Reviews
Exploring more advanced topics, such as predictive analytics, machine learning, and AI-powered insights, would be beneficial for digital marketing field.
