Facebook Ads Mastery
About Course
ডিজিটাল মার্কেটিংয়ের দ্বিতীয় বড় এডভারটাইজিং প্ল্যাটফর্ম হলো ফেইসবুক । আর হবেই বা না কেন কারণ ফেসবুক হলো ২.৪৫ বিলিয়ন একটিভ ইউজারের এক বিশাল ভান্ডার ।
যারা প্রতিদিন গড়ে ৫৫ মিনিট ব্যয় করে ফেসবুকের পাতায় পাতায় ঘুরে বেড়িয়ে ।
আর এই সুযোগকেই কাজে লাগিয়ে এডভারটাইজাররা তাদের পণ্য বা সার্ভিসকে পৌঁছে দেয় মানুষের কাছে ।
কিন্তু সঠিকভাবে করতে পারছেন কি ?
এই কোর্সটির মাধ্যমে জানতে পারবেন তারই বিস্তারিত |
𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
- Introduction to Facebook Ads
- How Facebook Ads works
- How Facebook Ads Auction works
- Why Facebook Ads are effective
- Facebook Advertising Policy Overview
- Creating & Optimizing Facebook Page
- What Makes Your Facebook Page Awesome?
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟐: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
- What is Facebook Business Manager & Why you should use it?
- Setting up Facebook Business Manager account & notifications alert
- Adding people to Business Manager and roles & permissions
- Adding a Page to Facebook Business Manager Account
- Creating Ad Account in Facebook Business Manager
- Setting up Payment method, Limits & Billing
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟑: 𝐒𝐞𝐭𝐮𝐩 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠-𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈
- Understanding Facebook Pixel & Server-side tracking
- Understanding Google Tag Manager
- Set up Facebook Pixel & CAPI with Google Tag Manager
- Setting up Standard & Custom events
- Setting up custom conversion
- Setting Up Tracking for Offline Events
- Setting Up Tracking for Video Engagement
- Setting Up Tracking for Individuals that Came to a Facebook Event
- Setting Up Tracking & Individuals interacting with our Facebook Page
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟒: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
- Creating Saved/Core Audience
- Creating A Custom Audience for Retargeting
- Creating Lookalike Audience
- Creating a Audience from a Customer List – CSV
- Creating Special Ad Audience
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟓: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬
- Facebook Ads Campaign Structure
- Overview of Campaign Objectives
- Targeting Split or A/B Test
- Facebook Creator Studio
- Slideshow Ads
- Carousel Ads
- Facebook page like engagement ads
- Lead Generation Ads
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟔: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞
- Introduction to Facebook Ads for E-Commerce
- Setting up Facebook Shop
- Introduction to Conversion Ads
- Facebook Dynamic Ads for E-Commerce
- Catalogs & Feeds & What is Important
- Dynamic Ads For Ecommerce
- Collection Ads For Ecommerce
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟕: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Sales 𝐅𝐮𝐧𝐧𝐞𝐥
- Understanding Sales Funnel
- What is a Facebook Ads Funnel?
- Stages of Facebook Ads Funnel
- Content strategies of different funnel states
- Create Facebook Sales Funnel
- Facebook Sales Funnel Optimization
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟖: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈
- Audience Insights
- Ad Relevance Optimization Technique
- Placement Optimization
- Device optimization
- Location optimization
- Age Group based optimization
- Bid and budget optimization
- Evaluating the performance of ad campaigns
𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟗: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬
- How Can You Earn as a Facebook Ads Expert
- Discussing different marketplace/Job Market for work opportunities
- How to create Fiverr Account & GIG for selling Facebook Ads Service
Course Content
Facebook Ads Mastery Course
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01:34:41
-
Class-02(Batch-17) Understanding Meta (Facebook) Business Manager – Add User to manage Assets
01:01:26 -
Class-03(Batch-17) Add User, Partner in BM – Create Ad Account & Add Payment Method
01:01:10 -
Class-04(Batch-17) How to use Meta Business Suite to manage Meta & IG Page in one place – Ads Policy
51:21 -
Class-05(Batch-17) Understanding Meta Ads Funnel & Campaign objectives – Advantage Campaign Budget
46:34 -
Class-06(Batch-17) Meta Daily vs Lifetime budget – Meta Ads Bidding Strategies
01:10:18 -
Class-07(Batch-17) Understanding Buyer Persona – Create Facebook Ad Saved Audience using ChatGPT
01:07:50 -
Class-08(Batch-17) Understanding Meta Pixel – Setup Meta Pixel for Standard Events
01:34:36 -
Class-09(Batch-17) Understanding Server-side Tracking – Setup GTM Server Container using Stape.io
01:23:55 -
Class-10(Batch-17) Setup Facebook(Meta) Conversion API for Ecommerce using Stape.io
01:22:45 -
Class-11(Batch-17) How to Improve Facebook (Meta) Pixel Event Match Quality
39:16 -
Class-12(Batch-17) Create Meta(Facebook) Custom & Lookalike Audience for different funnel stage
55:49 -
03:00:22
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Class-14(Batch-17) Understanding Meta (Facebook) Shop & Catalog – Create Catalog & Add Products
54:17 -
Class-15(Batch-17) Add Products to Catalog using Plugin-Create Product set according to strategy
58:40 -
Class-16(Batch-17) Create Facebook Ads Sales funnel – TOFU Strategy for Awareness Campaign
01:14:50 -
Class-17(Batch-17) Create Facebook Ad Like Campaign – TOFU Strategy
40:55 -
Class-18(Batch-17) Setup Facebook Ads Sales Funnel (MOFU + BOFU + Post Purchase Strategies)
01:59:58 -
Class-19(Batch-17) Facebook Ads Funnel wise Reporting-Analysis & Optimization Strategy
01:36:59 -
Class-20(Batch-17) Lead Campaign Strategy – Create Lead & Sponsored Message Campaign
01:12:57
Quiz
Meta Ads Batch-18
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Student Ratings & Reviews
What sets this course apart is its emphasis on real-world application. I think the instructor's expertise and clear explanations make complex concepts accessible to learners of all levels.
Whether you're a beginner or an experienced marketer, this course provides the tools and knowledge to maximize your Facebook advertising efforts.