Google Ads Mastery Course

কথায় আছে – ‘কঠিন প্রশিক্ষন সহজ যুদ্ধ’

তাই প্রশিক্ষন বা ট্রেনিংটা এমন হতে হবে যেন আপনি রিয়েল লাইভ কাজ করতে পারেন।

সম্পূর্ণ প্রাকটিক্যাল এবং প্রজেক্ট ভিত্তিক Google Ads Mastery কোর্সটা আমরা এমনভাবে সাজিয়েছি, যাতে  আপনি ইন্টারন্যাশনাল Marketplace বা Local Job মার্কেটে রিয়েল লাইফ কাজ করতে পারেন |

𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬

• Overview of Google Ads
• Creating a Google Ads Account
• Google Ads Account Access & Security
• Configure and Manage Account Alerts, Announcements & Notifications
• Billing & Payment methods

𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬

• Breaking down the difference between search(PPC), display & remarketing campaign
• Plan a Google Ads Campaign (Standard, Smart & Performance Max Campaign)
• Create Campaigns & Configure Campaign Settings
• Create and Configure Ad Groups, Ads & Keywords
• Managing Bidding & Budgets

𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

• Research Keywords with the Google Keyword Planner
• Research Keywords by WMS Everywhere
• Configure Ad Groups & Keywords
• Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
• Explore & understand negative keywords
• Configuring Language & Location Targeting
• Device specific targeting – Mobile, Tablet & Desktop

𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬

• Writing effective ad copy
• Learn basic use of Ad extensions
• Review Google Ad Policies
• Create Ads with Extensions that Provide Information
• Create Ads with Automated Extensions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

• Plan & Create a Display Network Campaign
• Standard Display Campaign, Smart Display Campaign & Gmail Campaign
• Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
• Target Campaigns by Device Type
• Create a Responsive Ad
• Placement Ads Targeting on Website, Mobile Apps & YouTube
• Affinity & In-market audience targeting
• Custom audience targeting
• Learning how to use dynamic display ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛

• Understanding Video/YouTube Ads
• Skippable in-stream ads
• Bumper ads
• Non-skippable in-stream
• Outstream ads
• Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

• Understanding Google Tag Manager
• Setting up Remarketing code using Google Tag Manager
• Developing Google Ads Remarketing audiences with Google Analytics
• How to build an effective Display Remarketing campaign
• Display & Dynamic remarketing best practice

𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

• Optimize Landing Pages for Quality Score
• Optimize Bidding Performance
• Optimize Budgets
• Automate Google Ads Campaign Using Rules
• Optimize Campaign Configuration for Conversions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

• Optimize Ad Delivery
• Create Google Dynamic Ads (Dynamic Search & Display Ads)
• Implement Keyword Insertion
• Implement Campaign Drafts & Experiments

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

• Setting up Conversion Tracking with Tag Manager
• Understanding Google Analytics
• Link Google Ads to Google Analytics
• Measure Google Ads Campaign Success(ROI)
• Analyze Campaign Performance & Optimize Ads
• Track Conversions
• Create Reports in Google Ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬

• How Can You Earn as a Google Ads Expert
• Discussing different marketplace for work opportunities
• How to create Fiverr Account & GIG for selling Google Ads